Sales of premium compact cars in Europe have slowed their growth in the first quarter of 2014, increasing just 6% which is less than the overall market at +7%. Despite big differences in volume increases or decreases, the top eight ranking is stable on the full year 2013. That means the Audi A3 is still firmly in the lead it took over from the BMW 1-series. In fact, the A3’s lead over the 1-series after just three months is already larger than it was over all twelve months last year.
The Mercedes A-Class and B-Class see the effect of the brand broadening its line-up, as the CLA four-door coupe and the GLA compact crossover undoubtedly cannibalize on their sales. Overall, sales of Mercedes-Benz’s 4-car compact car line-up have grown slightly, but that’s only because the GLA hasn’t started its deliveries until March. [Read more…]