A lot has been written about the Volkswagen diesel emissions scandal that’s been uncovered in the US. But not yet here on Left-Lane.com. That’s not because we’re secretly supporting VW and refuse to write anything bad about them. It’s because we refuse to just republish news stories that you can find elsewhere on the internet. Left-Lane aspires to offer its readers unique content that you will not find elsewhere. And since I (Bart) have been very busy with other obligations the past few weeks (as you may have noticed, while Krzysztof and Rutger have been very busy, I haven’t published any articles in 3,5 weeks), I haven’t had the time to sit down and contemplate our angle on this perhaps industry-changing matter. Quality goes before quantity, so I hope this article meets your expectations. If so, or if not, please post your comments below. Thanks!
Volkswagen is facing serious trouble in the US and worldwide after admitting it had misled US regulators by installing “cheating software” designed to make sure the cars emit much less nitrous oxide (NOx) during the standard testing procedure than they actually do in real life. Besides facing a hefty fine of up to $18 billion (but probably much less than that maximum figure) VW can expect just in the US, the fallout from a marketing and image perspective is potentially many times worse if the company doesn’t act swiftly and firmly to restore confidence in the brand.
Let’s hope confidence in the automotive industry also remains intact, after Toyota’s unintended acceleration safety failure, GM’s faulty ignition switch scandal (see a trend here with companies trying to become the biggest in the world?) and the recent scandal with Takata airbags.
But is VW the only one to cheat in emission tests?
No matter how incredibly and unforgivably wrong Volkswagen has been in this matter, I refuse to believe they are the only manufacturer to manipulate its software or other parts of their vehicles in order to perform better in fuel efficiency or emission test procedures. They were simply the first ones to get caught and have therefore been made into the piñata of the automotive industry. What this whole scandal may have actually done is lay bare the issues with testing procedures that are too far off reality and which can be too easily manipulated. The big drop in share prices across all major automotive OEMs, though not as badly as the drop in VW shares, signals that investors also believe Volkswagen is not alone in this and the industry as a whole may face tough times ahead. [Read more…]