Sales of Mid-sized cars in the United States fell by 16 percent in the third quarter of 2016, as the freefall of sales in the segment accelerates. Midsized cars used to be the segment where the money was made, even when SUVs and crossovers started to gain a foothold in the US car market during the 1990s and early 2000s. But that boom has started to pick up speed this year, fueled by hot new models and affordable gas. In contrast there haven’t been many major model updates in the midsized segment lately. As a result, compact crossover are expected to become the biggest segment this year, with even the full-sized pickup truck and the compact car segments closing in on midsized cars in recent months and even threatening to push the segment to fourth place. Until the segment gets an injection of fresh product, for example from the next generation Toyota Camry next year, there will be little that can turn this fate around. Out of the 14 midsized models, only 3 improved their sales in Q3, with 9 models showing double digit losses.