Honda introduced the second generation Ridgeline mid-sized pick-up truck at the North American International Auto Show in Detroit, which is launched at the perfect moment as the US mid-sized pick-up segment is booming thanks to the rebirth of the Chevrolet Colorado and GMC Canyon, the new generation Toyota Tacoma and hopefully later this year a new Nissan Frontier (a.k.a. Navara or NP300 in other parts of the world). That would mean all entrants in this segment, which appeared to have been forgotten just a few years ago, will be less than 3 years old by the end of this year. And then there are rumors that Ford may re-enter the segment with a new Ranger (and Bronco!) as well, so exciting times indeed.
The first generation Honda Ridgeline stood out from the crowd both technically and aesthetically and hasn’t really been a huge sales success in North America, peaking at 50.000 US sales in 2006 but quickly dropping to 10.000-18.000 annual sales. But Honda clearly thought that the odd exterior design with the high rear side-panels must have been one of the main stumbling blocks, as the brand has opted for a more straightforward design, not to call it plain dull in a time when the competition is putting some flair into their mid-sized trucks. [Read more…]