The Geneva Auto Show may be one of the most important shows of the year, it is also one of the smallest when comparing floor space. As a result of the limited space, brands focus on their brand new models, the ones that are being introduced at the show.
For example, more than three quarters of the Toyota stand was dedicated to the new Aygo, with more than 10 of these brand new city cars on the stand, and for the rest only one Yaris, an Auris hatchback and an Auris station wagon. A similar strategy was used by Renault, showing around 10 newly introduced Twingo minicars, three hot selling Captur small SUV’s, three Clio’s and a handful of Renault EV’s. No Scenic, no freshly facelifted Megane, no Laguna, Espace or Koleos.
But the displays that struck me the most, where those of two struggling automakers, one of which has already been announced to get pulled from the European market, and the other is rumored to retreat to its home market as well: Chevrolet and Lancia. [Read more…]