Sales of large SUVs in Europe have been in a downward trend in recent years and that trend continues in the first quarter of 2019 with a decline of 27% in deliveries as this remains the smallest segment of the European car market with fewer than 10.000 sales in the first three months of the year. Interestingly, this same segment is one of the largest in the United States representing over 12% of the total market with just over 500.000 sales in the first quarter, compared to just 0,2% of the European market. Every single nameplate in this class loses volume in Q1 of 2019 and four out of six are down by double digits with the remaining two down by single digits, both helped by recent model updates. The top-3 has been turned upside down with the new generation Hyundai Santa Fe reclaiming the top spot it last held in 2016, even though its sales are still down by 6%. The Santa Fe improves its share of the segment to 26,1% but its sibling Kia Sorento is still very close behind in second place despite losing more than a quarter of its sales. Hyundai-Kia now holds more than half of this segment as the 2017 leader Ford Edge sees its sales plummet by more than a third. The recently facelifted Toyota Land Cruiser gains share as its deliveries are down by just 9%, while the SsangYong Rexton is already down 30% despite still being the second freshest model in the class. The Mitsubishi Pajero (Montero in Spain, Shogun in the UK and Ireland) is down 78% after struggling with the new WLTP standards.
The large SUV segment is one of the smallest in Europe with fewer than 43.000 sales in 2018, down 20% on the year before. Compare that to the US where over 2 million of these vehicles were sold last year, up 3,4%.The entire top-3 loses share and the segment best seller barely managed to sell over 10.000 units last year. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. The latest newcomer is the Ford Edge in 2016, but after storming to the top of the ranking in its first full year of sales, we have a change of leadership for the fourth consecutive year, as the Kia Sorento reclaims the top spot that the Ford Edge stole from the Hyundai Santa Fe just one year before.
Rising Ford Expedition sales lift the segment into the black, while the Nissan Armada loses steam
Sales in the US Large SUV segment rose by 4.6% to 358,118 in 2018, a return to growth after the small decline in sales the segment experienced in 2017. However, while the total number of cars sold in the segment was the highest it has been since 2008, it still was less than half of the record the segment set in 2001, when more than 750,000 [Read more…]
Ford Expedition sales growth continues to underwhelm, as segment returns to healthy double-digit growth
Sales in the US Large SUV segment rose by 9.3% to 171,647 in the first half of 2018, thanks in large part to a 13.0% growth in the second quarter of 2018. This means that after shrinking slightly in 2017 the segment seems to have well-and-truly returned to growth, and may yet post the best figure since 2007 this year. However, even if it [Read more…]
Chevy and GMC’s twins’ fortunes diverge, as Ford Expedition and Nissan Armada see fast sales growth
Sales in the US Large SUV segment rose by 5.8% to 85,245 in the first quarter of 2018, returning the segment to growth after a small decline in 2017. With the still-new Nissan Armada and the all-new Ford Expedition picking up more sales the segment could grow slowly in 2018, although the really big growth may have to wait until Chevrolet and [Read more…]
The large SUV segment is one of the smallest in Europe with fewer than 53.000 sales in 2017, down 4%. Compare that to the US where almost 2 million of these vehicles were sold last year, up 9,4% and surpassing sales of midsized sedans for the first time. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. Then again, Ford entered the segment in 2016 by bringing the Edge over from the States. And while absolute volume remains relatively low (16.000 in Europe vs. nearly 143.000 in the US), it has quickly become the segment leader with more than 30% share. However, the Edge was already down 31% in the last quarter when the segment as a whole lost 25% as the entire top-5 lost by double digits. Only the low-volume SsangYong Rexton gained volume thanks to the all-new generation now available in Europe. [Read more…]
The young RAM brand seeks to distance itself from its Dodge roots, but is the new design a success?
The new Ram 1500 pickup, which bowed in Detroit earlier this month, has met with generally positive reactions, many people applauding its mature design and slowly-but-surely advancing technology that includes mild-hybrid versions. The one contentious aspect of the design has been the new front treatment, which aims to move the 1500 [Read more…]
Decline in the final quarter pushes segment into a loss in 2017, despite Nissan Armada’s surging popularity
Sales in the US large SUV segment fell by 6.9% to 102,710 in the fourth quarter of 2017, pushing the segment to an overall loss in 2017, with sales falling by 0.5% to 342,525. While this represents only a small fall on the 344,235 cars sold in 2016, itself an eight-year high, it is useful to keep in mind that this is less than half the number of cars sold [Read more…]
At just 42.000 sales in the first three quarters of 2017, the large SUV segment is one of the smallest in Europe, in contrast to the US where it’s almost the largest segment as Americans buy 32 times as many of these cars than Europeans do, as American dealers have already sold almost one and a half million of these vehicles this year. And every single model in the US midsized (yes, they have an even bigger segment above these) crossover segment top-13 (out of 19) outsells the entire European segment combined. No wonder most of these models never make it to the old continent and the segment continues to shrink with Nissan not replacing its Murano and Pathfinder or Mazda its CX-9 as they have done in the US. Then again, Ford entered the segment by bringing the Edge over from the States. And while absolute volume remains relatively low (13.100 in Europe vs. nearly 105.000 in the US), it has quickly become the segment leader with a commanding 31,2% share. However, that can’t prevent the segment from losing 19% of its volume in Q3, as every other nameplate lost with double digits, except for the low-volume SsangYong Rexton. In fact, if it wasn’t for the Edge, the segment would be down 30% in the third quarter and down 19% in the first nine months, instead of up 4%.
Sales of the new Nissan Armada soar as those of other models shrink
Growth in the Large SUV segment in the US went into full reverse in the third quarter – after growing by 26% in the first quarter and marginally shrinking in the second, sales fell by 11% in the latest quarter. While YTD growth remains positive at 2.5%, the total number of cars sold over the first three quarters of the year remained below quarter million at 239,815, making this the smallest from among non-luxury SUV segments. The all-new Nissan Armada is now the only model whose sales have been growing all year long, though this may change as it is about to be joined by an all-new Ford Expedition in the showrooms this fall.