Sales in the US subcompact segment fell by 23.0% to 104,268 in the fourth quarter of 2017, getting dangerously close to 100,000, a level above which sales have been every quarter in the last decade. For 2017 as a whole, the segment shrank by 20.7% to 480,998, the steepest decline from among all mainstream segments. However, there may be [Read more…]
Sales in the subcompact segment in the United States continued falling in the third quarter of 2017, dropping from just under half a million in 2016 to 376,213 in the first three quarters of 2017, which is less than the number of minivans sold over the same period. The decline has been pretty consistent so far this year, with the rate of decline ranging between 15% and 25% over the three quarters, and suggests customers are eschewing this segment in favor of subcompact SUVs. It will be interesting whether the new Ford Fiesta, Hyundai Accent and Kia Rio will be able to turn this around once they hit the market, but given the disappointing performance of the new Honda Fit the signs are not very promising.
Sales of subcompact cars rebounded slightly in the fourth quarter of 2016, growing by 2 percent relative to Q4’15, allowing the segment to cut the annual fall in sales to 3 percent. This is a very respectable performance for a segment where most cars are older designs, either in the second half of their life-cycle (Nissan Versa, Toyota Yaris) or about to be replaced (Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Kia Rio). And while the segment still only sells less than a third of what the Compact segment manages, 2016 is notable as the first time that the Subcompact segment outsold the Minivan segment over the course of a year.