Sales in the Mid-sized segment fell by 11 percent in the second quarter, the largest fall amongst the mainstream segments. This comes as a disappointment after the segment showed signs of recovery in the first quarter of 2016, when it did better than the Minicar, Subcompact and Compact segments. It is doubly disappointing given the amount of new metal in the segment: cars that have gone on sale in the past half year include the new-for-2016 Chevy Malibu and Kia Optima, as well as the facelifted Nissan Altima, while the Hyundai Sonata and facelifted VW Passat are also less than one year old.
Sales in the mid-sized segment fell by 3% compared to Q1 2015, pushing this once-largest segment further behind compact SUV cars as families’ wheels of choice. That said, it did better than the smaller mainstream segments, again showing how cheap gas is pushing consumers to buy larger cars. The good times are likely to continue rolling for the segment, too, as sales of the new-for-2016 Chevy Malibu and Kia Optima come fully on-stream, while brings the facelifted Ford Fusion to market. [Read more…]
Sales in the mid-sized segment fell by 1% compared to 2014. This means that this once-largest segment fell further behind the compact SUV segment, as families continue abandoning their trusted sedans for trendy, spacious and equally-affordable crossovers. Part of the reason for this tardy performance is that most of the segment leaders are getting on in age, while the cars that have come out in recent years failed to capture the buyers’ imagination. [Read more…]
The mid-sized segment recovered from a poor first half of 2015 to record some growth in Q3, the only mainstream segment to do so. As such it put some clear distance between itself and the compact segment, and should finish the year comfortably as the 2nd largest segment, following the compact SUV segment. [Read more…]
The mid-sized segment in the US shrank by 3% year-on-year, compared to a 4% increase in sales overall and in line with a fall of 4% among mainstream segments (non-premium subcompact to large). As a result, total sales in the segment at 1,166,633 were only a little bit over 100,000 higher than in the compact sector. If this trend continues, compacts may soon take over as the most popular mainstream cars in the US, unless mid-sized sales are lifted after new metal goes on sale in the second half in 2015: the new Chevy Malibu and Kia Optima, as well as the facelifted Honda Accord and VW Passat.
Toyota Camry remains the clear segment leader, as it has been for the past 12 years (a remarkable run!). While the current, 8th generation was generally seen as a step back style- and quality-wise when it came out in 2011, the 2015 facelift helped a lot, and as a result the sales were down only 3%. The same cannot be said for the perennial #2, the Honda Accord, which lost a massive 16% compared to the same period last year, the largest fall from among the top 10 models. That left an open goal for the following pack and allowed the Nissan Altima to step up to #2 for the first time in, well, probably ever. The Accord is actually lucky to have landed in #3, as it was less than 3,000 units ahead of the Ford Fusion. Interesting, the Altima, Accord and Fusion all came out in 2013, but given its dismal performance its not surprising that the Accord is the first one to receive a facelift, which will go on sale soon.