The midsized car segment in Europe continues its decline in 2019 with a 18% decrease in deliveries in the second quarter, to less than 108.000 cars. In the first half of the year, sales are down 21% as the segments now accounts for just 2,5% of the European car market as just two out of the 12 available nameplates improve their sales in the first half. The segment which sold nearly 1 million units annually as recently as 10 years ago is now down even further on what already was its lowest volume ever. Interestingly, the luxury midsized car segment is down by just 1% so far this year and is 63% larger than these mainstream models. The traditional segment leader Volkswagen Passat falls faster than the overall segment but is back above 30% share in Q2, and still holds a dominant position. Its sibling Skoda Superb is the only model in the top-4 to improve its share of the segment with sales down “just” 11% while the Opel/Vauxhall Insignia loses almost a third of its sales and the Ford Mondeo is down by 22% and was outsold in Q2 by the new Peugeot 508 with its well-received design. The 508 should become a podium contender when it reaches full availability of all versions, as deliveries of the station wagon version only just started.
Segment sees sales decline lessen as barrage of new models hope to recover ground lost to crossovers
Sales in the US Mid-sized segment fell by 5.8% to 822,522 in the first half of 2019, a slightly less bad performance than the 10% plus sales decline the model experienced in 2017 and 2018. What’s more, while the sheen of newness may be coming off the latest Toyota Camry and Honda Accord, and the Ford Fusion leaving the segment, there will be [Read more…]
Segment experiences second year of double-digit sales decline as Camry and Accord fail to reignite sales
Sales in the US Mid-sized segment fell by 13.7% to 1,697,498 in 2018, making it the second year in a row that sales in the segment have declined by more than 10%. With sales down by a third since their peak in 2015, the Mid-sized segment is another piece of evidence just how quick the shift toward crossovers has been over the past few years. [Read more…]
New Camry and Accord sales fall, while revised Mazda6 and Honda Clarity perform well at the bottom of the standings
Sales in the US Mid-sized segment fell by 12.4% to 872,876 in the first half of 2018, with the rate of decline being very close to 12% in both quarters in 2018 so far. Such a performance will be disappointing to those who thought that new, more assertive models such as Toyota Camry and Honda Accord could breathe life into the declining segment. [Read more…]
Toyota Camry and Subaru Outback gain sales as Ford abandons declining segment
Sales in the Mid-sized segment fell by 12.7% to 412,667 in the first quarter of 2018, a slightly slower pace of decline than in the fourth quarter of 2017 or the previous year as a whole, but a substantial decline nonetheless. With Ford announcing that it will discontinue the Fusion is now clear that the segment which was the go-to place for family [Read more…]
Growing demand for hybrid versions of conventional models helps segment grow despite collapse in Prius sales
Sales of hybrid vehicles rose by 2.6% to 90,377 in the fourth quarter of 2017, while overall sales in 2017 rose by 12.4% to 368,137. Hybrid vehicles remain the most popular from among the three types of green cars by far, selling more than double the volume of the other two types: PHEV and EV. Perhaps unsurprisingly given its size, the growth [Read more…]
Segment shrinks by 15% as customers abandon it for crossovers
Sales in the US mid-sized segment fell by 17.9% to 453,359 in the fourth quarter of 2017, and by 15.1% to 1,963,757 for 2017 as a whole – the first time the segment has dipped below the 2 million mark since 2010. What’s more, the malaise is pretty much evenly spread amongst all models, with only one model seeing its sales rise in the final [Read more…]
The past few months have seen the market debut of two crucial new cars in the mid-sized cars segment, Toyota Camry and Honda Accord. The new models come with the usual language about “reinventing the segment” (don’t they all?), but in this case the rhetoric is at least partially correct, in that both carmakers seem to have pulled out all the stops [Read more…]
Every mid-sized model bar the Subaru Outback has lost sales in 2017 so far
Sales of Mid-sized cars in the US fell by 10% in the third quarter of 2017: still in the double-digits, but less severe than the declines in the first and second quarters. This relative upturn is mostly due to the entry of the new Toyota Camry and Honda Accord into the market – it helps because customers are excited about the new model, but primarily because dealers want to empty their forecourts from the old model, and are offering bigger-than-before discounts. Still, with recent new models underperforming relative to their previous generations (Chevy Malibu, Hyundai Sonata, and Kia Optima), it remains to be seen if the new, bolder Toyota and Honda have what it takes to lure customers back into a segment that has become very unsexy over the past few years.
Only Outback and Passat see their sales rise, five models lose more than 20% since 2016
Sales of Mid-sized cars in the US fell by 13.7% in the second quarter of 2017, following the same path of double-digit sales decline as all the other mainstream segments bar the compact segment. With one-time top non-pickup models like Toyota Camry, Honda Accord and Nissan Altima now regularly giving way to crossovers in the monthly top rankings, it is far from clear whether the latest versions of the first two cars, which made their debut earlier this year, will be enough to even halt, let alone reverse this trend. One thing is for sure: they will need to do better than recent new models in the segment – Hyundai Sonata, Kia Optima and Chevrolet Malibu – all of which have really underperformed relative to their previous generations.