Sales in the small sports segment collapse by 55.6% to 7,807 in the fourth quarter of 2017, leading to the highest-among-all-segments year-on-year sales decline in 2017 of 36.9%. Such a decline brought the total sales in 2017 down to 45,911, the lowest level since 2010. What is troubling is that while volatile, sales in this segment usually don’t go [Read more…]
Mazda MX-5 narrows in on the lead as segment sales collapse by half in Q3’17The decline in Small Sports car sales went from troubling to almost catastrophic, as sales fell by almost half in the third quarter of 2017, worse than even the perennially underperforming Minicar segment. Although there is some hope in the form of the new Hyundai Veloster, that car won’t arrive until sometime in 2018 – until then, it’s likely sales will continue declining.
Mazda MX-5 almost takes the segment lead, as RWD cars soar and FWD cars crashThe Small Sports segment lost an astonishing 31.6% sales in the second quarter of 2017, a bad performance second only to that of the Minicar segment that lost almost half its sales over the same period. Combined with the slower decline experienced by the segment in the first quarter of the year, sales in the segment were 22.8% smaller in the first half of 2017 than in 2016. Although there is some hope in the form of the new Hyundai Veloster, that car won’t arrive until sometime in 2018 – until then, it’s likely sales will continue declining.
The Small Sports segment accelerates its decline in the first quarter of 2017 with a loss of 16.8% after already losing 6.5 percent in 2016. Sales of small sports cars dropped to 69,938 in Q1 as 9 out of the 13 models lost volume, of which 7 with double digits. The top-3 are the American muscle cars, which hold more than three quarters of the segment and they lose slightly faster than the rest of the segment. And keeping in mind sales of muscle cars have traditionally proven to be a bellwether for the entire US car market, this could be yet another indication that car sales have hit their peak. Hopefully the facelifted Ford Mustang can breathe some much-needed new life into the segment. The only other sports car news in 2017 will be the new Toyota Supra, co-developed by the Japanese brand with BMW.