Welcome to the most dynamic segment of 2013 and 2014. Sales of small crossovers in Europe have more than doubled in the first quarter of 2014, adding almost 100.000 units, after already increasing 81% over the full year 2013. Of course, new entrants are to thank for these huge steps the segment is taking. These new entrants are making big waves, shaking up the ranking big time. The two French contenders Renault Captur and Peugeot 2008 have come out of nowhere straight into the top two positions.
The low-budget Dacia Duster is left behind in third place, despite increasing its sales by almost a third thanks to the facelift and engine updates. It feels the Opel/Vauxhall Mokka breathing down its neck, less than 500 units behind thanks to a sales jump of 60% compared to the first three months of 2013, when it was still in warm-up mode. The top five is completed by the only model showing a sales slowdown, last year’s leader Nissan Juke. The Juke will be updated this year with more fuel efficient engines, while the love-it-or-hate-it styling is not tempered with. That’s not surprising, considering over 100.000 people seemed to love it enough to buy one last year. [Read more…]