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European sales 2019-Q3 small crossover segment

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Highlights:

  • Segment up 13% YTD, gains 1,8 percentage points to reach 14,3% share of the European new car market, larger than compact cars.
  • Dacia Duster surprise leader in Q3 as well as YTD, helped by the model changeover of traditional leader Renault Captur
  • VW T-Roc in 2nd place in Q3, also helped by the Captur’s model change, three models still in race for segment crown 2019
  • Peugeot 2008 down 6% as it also is due for a new generation in Q4, holds on to 4th place by a large margin
  • VW T-Cross in 5th place in Q3, moves up to 13th YTD, already close to Jeep Renegade
  • Ford Ecosport leapfrogs Citroen C3 Aircross in YTD ranking to claim 5th place
  • C3 Aircross down to 10th place in Q3 and under threat of its platform sibling Opel/Vauxhall Crossland X in YTD ranking
  • Opel/Vauxhall Mokka biggest loser in top-15, but new generation isn’t due until mid-2020 at the earliest
  • Kia Stonic moves up 2 places YTD, outsells the Mazda CX-3, Citroen C4 Cactus and Nissan Juke
  • Kia Niro moves up 1 spot YTD, also outsells the C4 Cactus and Juke, the latter of which will be replaced by a new model in Q4
  • Skoda Kamiq arrives, lands in 27thplace.

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European sales 2019-H1 small crossover segment

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Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the second quarter. An increase of 11% to 612.000 sales brings the first half tally to 1,18 million sales, which means this segment already accounts for 14,2% of the overall European car market, up nearly two percentage points in a single year. That also means this segment is now larger than the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. After flamboyantly taking the lead in the first quarter, the Volkswagen T-Roc is knocked back down into third place by two Renault Group models, the Renault Captur and Dacia Duster. The Captur reclaims the lead of the segment it has held since 2014, even though the model’s second generation will be arriving in showrooms soon. The Duster meanwhile enjoys it best quarter ever, averaging just shy of 20.000 monthly sales, an incredible performance from the no-nonsense brand. The T-Roc is therefore relegated into third place, and it will be interesting to see how this three-way battle unfolds in the second half of 2019. Will the Captur have a similar change-over to the new generation as the Clio or will there be a hiccup in deliveries? Will the Duster continue to impress or will it (finally) run out of steam? Will the T-Roc strike back or will it suffer from internal competition by the T-Cross and new generation Golf?

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European sales 2019-Q1 small crossover segment

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Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the first quarter. An increase of 11% leads to nearly 570.000 sales which means we’re very likely to see over 2 million sales in this segment this year for the first time ever. This segment already accounts for 14% of the overall European car market, up another two percentage points in a single year. That means this segment is closing in on the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. And we also have a new player on top of the charts, with the Volkswagen T-Roc beating its rivals to the #1 spot just a year after its launch. It now holds 10% of the segment, but the former leader Renault Captur is not far behind, just 1.000 sales separate the two models and the Captur still manages to increase its sales despite having the second generation ready for launch in the second half of this year. As a result of that model change, the T-Roc looks set for a full-year victory to knock the Captur of the top spot it held for five years.

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European sales 2018 small crossover segment

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Small_crossover-segment-European-sales-2018-Renault_Captur-Dacia_Duster-Peugeot_2008After briefly stabilizing in 2017, sales of small crossovers in Europe continued their booming growth curve with a 29% increase in 2018, to 1,94 million. As a result, this segment now accounts for 12,6% of the overall European car market, up almost three percentage points in a single year. Undoubtedly, over 2 million small crossovers will be sold in Europe in 2019, and it could very easily become the second largest segment after subcompact cars, but overtaking compact cars (the “Golf class”). It’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 28 models by the end of 2018 and another handful of newcomers arriving in 2019. Meanwhile, the Renault Captur celebrates a fifth consecutive year on top of the ranking and remains the only nameplate in the segment to sell more than 200.000 copies per year, and it has done so for three years in a row without any rival coming close, even with a second generation coming out this year. In fact, the Captur’s closest rival in 2018 comes from its own ranks: the Dacia Duster sets a new annual sales record for the third straight year, improving an impressive 24% on last year’s record. Still, the Duster also loses share as that is less than the overall segment growth. The Peugeot 2008 sees stable sales, just like the Captur, but manages to stay on the podium despite losing almost 3 percentage points of share, again: just like the Captur.

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European sales 2017 small crossover segment

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Small_crossover-segment-European-sales-2017-Renault_Captur-Peugeot_2008-Opel_MokkaSales of small crossovers in Europe took a pauze of their booming growth in recent years. The segment grew by 5% in 2017, to just under 1,51 million units, or 9,7% of the total market, up from 9,5% in 2016. In Q4, volume was up 14% again thanks to new brands entering the segment. The entire top-5 showed single digit growth or declines, indicating the growth is indeed fueled by new entrants. Even with a 2% decline and a resulting one full percentage point of share of the segment, the Renault Captur still rules and is the only nameplate in the class to sell over 200.000 units. Its closest rivals are still the Peugeot 2008 and Opel/Vauxhall Mokka, both with a 3% increase, although the latter was down by 15% in Q4, potentially from internal competition from the newly launched Crossland X, landing at #14 for the year after taking 6th place in the fourth quarter. The new generation Dacia Duster has started sales early 2018, but the outgoing version managed to show a 4% increase last year after a 13% gain in Q4. This is a new annual record for the nameplate. One of the models that made this segment popular Nissan Juke is down 6% but manages to leapfrog the Fiat 500X to reclaim 5th place even though it is one of the oldest models in the class. [Read more…]

European sales 2017 Q1-Q3 small crossover segment

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Small_crossover-segment-European-sales-2017-Renault_Captur-Peugeot_2008-Opel_MokkaThe small crossover segment in Europe has definitely hit a ceiling as sales were up just 4% in Q3 even though a slew of new models has been launched during the past few months. For the first nine months of 2017, the segment is up by just 3% to a record 1,13 million sales. As those new entrants gain traction with deliveries, the segment should continue its growth into 2018, but logically even when the absolute growth stays strong, as the segment gets bigger it will get harder to keep up those double digit figures of recent years. After a 12% loss in Q2, segment leader Renault Captur is down by just 2% in Q3 thanks to its facelift. However, the #2 Opel/Vauxhall Mokka was just 1.700 sales behind this quarter, closing in on the YTD #2 spot by just 77 sales. For now, the Peugeot 2008 still holds that second place, but it was down by 12% in the third quarter and was almost down to 4th place as it outsold the Dacia Duster by only 1.500 units. The Duster returns to the black even though its replacement has already been revealed. YTD, the top-5 is relatively stable, including the Nissan Juke, despite being one of the oldest models in the segment. [Read more…]

European sales 2017 first half small crossover segment

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Small_crossover-segment-European-sales-2017-Renault_Captur-Peugeot_2008-Opel_MokkaSales of small crossovers in Europe are starting to plateau after booming growth in recent years. The segment grew by just 5% in Q2 and is now up 10% in the first half, to a record 853.391 units. However, as the segment leader has just been facelifted and a whole bunch of new models are ready to enter the segment, expect the growth to continue for the rest of this year and next. The Renault Captur is down for the first time in its career, losing 12% in the second quarter and 6% year-to-date, as the facelifted version is just making its way into the showrooms. Its segment leadership remains uncontested, as it still sold more than any other model in both quarters. Still, its closest two rivals, the Peugeot 2008 and the Opel/Vauxhall Mokka continue to grow and therefore the top-3 is getting closer to each other but also distancing themselves from the rest of the segment. In 4th place we still find the Dacia Duster, which is stable but therefore loses a full percentage point of share compared to the first half of 2016.

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European sales 2017-Q1 small crossover segment

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Small_crossover-segment-European-sales-2016-Renault_Captur-Peugeot_2008-Opel_MokkaThe small crossover segment continues to boom again outgrowing the overall market by a 2-to-1 ratio at +16% to 435.000 sales. The small crossover segment is already almost as large in terms of unit sales than the compact and midsized crossover segments combined. And new models will continue to enter the segment, so don’t expect this growth curve to flatten anytime soon. Meanwhile, the Renault Captur holds on to the segment leadership it has held ever since its launch, but does so by the skin of its teeth. With sales virtually stable as a facelift is imminent, the Captur feels the already facelifted Peugeot 2008 breathing down its neck thanks to an 18% increase, now just 1.200 sales behind the leader. In third place we stil find the Opel/Vauxhall Mokka X, up 12% and distancing the top-3 players from the rest of the segment.

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European sales 2016 small crossover segment

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Small_crossover-segment-European-sales-2016-Renault_Captur-Peugeot_2008-Opel_MokkaAfter more than 1 million small crossovers and SUVs were sold in Europe in 2015, this remains one of the fastest growing segments with an increase of 16% to 1,4 million sales in 2016, more than half the volume of the subcompact hatchbacks, Europe largest segment and the models on which most of these crossovers are based. The growth is mostly fueled by recent model introductions, as proven by the fact that the entire top-4 loses share of the segment. Still, only two models in the top-10 lose volume in 2016, although that figure doubles to four in the last quarter. As expected, the Renault Captur holds on to the segment lead and becomes the first small crossover to sell over 200.000 units annually in Europe. More surprisingly, the Captur manages this performance without having been updated since its launch while its two closes rivals have been facelifted in 2016. Of these two, the Opel/Vauxhall Mokka sees stable sales and loses its second place to the Peugeot 2008, the fastest growing model in the top-4.

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European sales 2016 Q1-Q3 small crossover segment

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Small_crossover-segment-European-sales-2016_Q2-Renault_Captur-Peugeot_2008-Opel_Mokka

At +23% in the first nine months of 2016, the small crossover segment is still one of the fastest growing mainstream segments in Europe. Compared to the same period of last year, the segment has added almost 190.000 units of volume, pushing it past the one million sales mark after just three quarters of the year, a figure which it only hit in December of last year. Small crossovers outsold their larger counterpart midsized crossovers in the second quarter, but have fallen back behind again in Q3 as a result of surging sales in that segment thanks to a number of new launches there. The Renault Captur continues to improve but also to lose its dominant market share as the number of players in this segment grows. Its closest two challengers, the Peugeot 2008 and Opel/Vauxhall Mokka have both been facelifted this year and had a neck-and-neck race in Q3, which means the former holds on to 2nd place of the segment year-to-date.

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