After an 8% decline in Q1 of 2019, sales of subcompact cars in Europe continue their decline in Q2 with a drop of 7%, to nearly 750.000 deliveries. In the first half of the year, Europe’s largest segment by volume accounts for 18% of the total market with sales down 7% on the same period in 2018. The Renault Clio takes firm control of the segment, outselling its nearest rival by almost 30.000 sales in Q2 and showing stable sales in the first half, leading to almost a full percentage point of additional share of the segment, to 12,3% (and even 13,3% in the second quarter). The Clio is enjoying a smooth changeover to the new generation which arrived in showrooms in Q2 while the outgoing model is still selling strong. Its rivals Volkswagen Polo and Ford Fiesta are losing ground, with especially the latter falling behind quickly since its new generation was launched last year. The Fiesta was nearly outsold by the aging and soon-to-be-replaced Peugeot 208 in Q2 and all three sold fewer units than the surprise #3 of the segment in the second quarter: the Dacia Sandero. Despite being launched in 2012, the Sandero has managed to improve its sales every year since and its success is showing no signs of slowing down, with a 5% increase so far this year and adding nearly a percentage point of share, in the meantime passing hte Opel/Vauxhall Corsa and closing in on the 208 and Fiesta. Combined with the Zoe EV, the Nissan Micra and hte Renault Logan, the Renault-Nissan Group held a 28,3% share of the segment in the second quarter of 2019, compared to 23,4% for PSA and 19% for the VW Group.
After a stable 2018, sales of subcompact cars in Europe declined by 8% in Q1 of 2019, to 749.634 deliveries. Europe’s largest segment by volume now accounts for 18,4% of the total market. The Renault Clio holds on to its top spot despite being replaced by a new generation this year while its closest two rivals have already been updated recently. The French hatchback (and station wagon) delivers 2% fewer vehicles this year, which enables it to keep a significant distance to the #2 Volkswagen Polo while clearly distancing the former segment leader Ford Fiesta, which is down 24% as the new generation celebrates its first birthday. The Fiesta is now nearly outsold by the Opel/Vauxhall Corsa which is also due for a redesign this year but manages a 12% improvement, probably thanks to discounts and rental company sales. The car on which the next generation Corsa will be based, the Peugeot 208, is down 11% as it too will be replaced this year. There are less than 5.000 sales separating the #3 and the #7 in this segment, and as you see there will be quite a few model changes this year, so it promises to be a volatile ranking in 2019. The Toyota Yaris has improved every year for the past five years and shows no sign of ending that streak in 2019 with a 3% gain in the first quarter, which means it actually gains 0,8 percentage points of share of the segment. The Citroën C3 also continues to improve with a 2% gain on the first quarter of last year.
The subcompact car segment in Europe was stable at nearly 2,79 million sales in 2018, with sales up by just 800 cars. Europe’s largest segment by volume still accounts for 18% of the total market. The top-3 positions remain the same as they were for the last two years and the top-5 rankings are unchanged from last year. That means the Renault Clio celebrates three years on top of the segment, while it’s due for a redesign in 2019 and its closest two rivals have already been updated last year. As a result, the Volkswagen Polo and Ford Fiesta are closing in in the top spot, but have been unable to knock the French model off its throne. The Clio is one of only two models in the top-10 that’s available as a station wagon (together with the Fabia), but that version is expected to be cut for the next generation, so we will see how that influences the fight for the top spot. The Peugeot 208 consolidates its 4th place despite a 5% loss as its closest rival Opel/Vauxhall Corsa is down 7%.
The subcompact car segment in Europe increased by 2% to nearly 2,79 million sales in 2017. Europe’s largest segment by volume still accounts for 18% of the total market, down from 18,1% in 2016. The segment declined by 2% in Q4 as two of the top-3 players were in double digit declines due to model changeovers. This allowed the Renault Clio to extend its pole position to a 50.000 sales lead over the #2. The former traditional best seller Ford Fiesta remains stuck in third place behind the Volkswagen Polo, which was in a lowly 6th place in the fourth quarter even behind the Citroën C3 and Toyota Yaris. The former of these is the big winner in the top-10 thanks to its new generation, topping 200.000 sales for the first time since 2010. Its stablemate Peugeot 208 moved up one spot in the ranking after a strong finish of the year with a 2nd place in Q4, helping it to leapfrog the Opel/Vauxhall Corsa which takes a big hit in the second quarter after PSA took over [Read more…]
After a 6% growth rate in the first half of 2017, Europe’s largest segment by volume declines 2% in the third quarter. That brings the year-to-date figure to 2,17 million, up 4% on the same period of 2016. Major culprit of this slowdown in Q3 is the former segment leader Ford Fiesta which suffers a 44% decline in Q3 as it is changing over to the new generation. That has dropped the Fiesta to 9th place in Q3 although it holds on to its third place year-to-date, helped by a 17% decline in Opel/Vauxhall Corsa deliveries as a new generation of that car is long overdue as the Corsa is still based on a platform launched in 2006. The Renault Clio continues to sell strong and is the only model in the top-5 to grow in the third quarter, doing so by 11%. That allows it to stay ahead of the Volkswagen Polo which was running on its last legs as it too has a new generation arriving in Q4. The Peugeot 208 holds on to its 5th place while its sister model Citroën C3 stroms up the charts from #9 last year to #6 thanks to the successful launch of the new generation. However, the C3 was outsold by both the Dacia Sandero and Toyota Yaris in the third quarter. The Sandero keeps going from strength to strength even without any major updates, while the Yaris has recently been facelifted.
The subcompact car segment in Europe grew by 6% in the second quarter of 2017 and a similar rate in the first half. It remains the largest segment in Europe by a large margin, with an 18,6% share of the total market, at almost 1,56 million sales in the half. The segment is very dynamic thanks to a number of new and updated models, with plenty more to come later this year. But some of the existing models also show continued strength. At the top of the ranking, the top-3 is back to how it was for the full year 2016 with the recently facelifted Renault Clio in the lead ahead of the Volkswagen Polo and Ford Fiesta. The latter two are about to be replaced by completely new generations and should give the Clio a run for its money if it wants to top the segment for a second consecutive year. The new Fiesta is already in showrooms at the moment this article is published and the Polo won’t be long behind. Big loser in the top-10 is the Opel/Vauxhall Corsa with a loss of 16% in Q2 as its 2014 facelift cannot hide that it’s basically already an 11-year-old design. Unfortunately for the model, its replacement isn’t due until 2019. That replacement will be developed on the PSA platform which also underpins the new Citroën C3.
Sales of subcompact cars in Europe grew by 10% in the first quarter of 2017, faster than the overall market growth of 7,8%, and it remains the largest segment in Europe by a large margin, at more than 793.000 sales. This growth is fueled by a number of renewed or facelifted models, but also by continued strength of older models. At the top of the ranking, we have once again a change of guard as the Ford Fiesta reclaims its top position after being outsold by the Renault Clio in the full year 2017. The Fiesta is traditionally strong in Q1 thanks to its popularity in the UK and it therefore benefits from large volumes in March. In fact, this March the Fiesta was even the best selling nameplate overall, even ahead of the VW Golf, even despite being due for replacement this year. The Clio is still the fastest growing model in the top-5 and overtakes the Volkswagen Polo when compared to Q1 of 2016.
The compact car segment in Europe has grown by 3% in 2016, half the growth of the overall market at +6,2% and equal to the subcompact car segment, which remains Europe’s largest segment ahead of this one. Expectedly, the dominant leader of the segment Volkswagen Golf drops back below half a million sales after two years, due to increasing pressure of fresh rivals. The main culprit to the Golf’s demise is the Opel/Vauxhall Astra, movin up from fifth place to #2 for the first time since 2011 thanks to a 30% sales increase on last year, topping a quarter million sales also for the first time since 2011. The bang-for-your-bucks Skoda Octavia holds on to its third place with sales up 5%, helped by the 9% loss for the Ford Focus, dropping from 2nd place to #4. The Peugeot 308 loses a similar share of 9% and drops a place to #5 after topping 200.000 sales for only one year.
The subcompact car segment grew by 3% in 2016, about half the overall market growth of 6,2%, but it remains the largest segment in Europe by a large margin. At the top of the ranking, we have a change of guard. For only the second time since 2009 the Ford Fiesta is not Europe’s best selling subcompact car and for the first time in a decade the Renault Clio is the segment leader. We’ve had three different leaders in three quarters, with the Fiesta in the lead after the first quarter, but the Clio took over in Q3, while the Volkswagen Polo became the segment best seller in Q3. By year end, the Clio ended up on top with sales up 3% to just 3.500 ahead of the Polo, while the Fiesta lost 5% of its volume to drop below 300.000 annual sales for only the second time since 2002. The Clio has just been slightly facelifted and the Polo will be updated soon, but there will be an all-new generation of the Fiesta later this year, which should help the nameplate recover some of the lost ground.
At +4% in the first three quarters of 2016, sales of compact cars in Europe grew faster than the minicar and subcompact segments, but slower than the overall market. The traditional leader Volkswagen Golf is feeling the competition from the Opel/Vauxhall Astra, but its top spot is in no way threatened. In fact, VW feels so confident about the strength of the Golf nameplate, its upcoming facelift will keep exterior design updates to a minimum. The Golf will be made up-to-date on in-car technology, with gesture control for its multimedia system and semi-autonomous features. Meanwhile, the Astra is the biggest winner of the segment in volume terms and is now the only other compact car with a double digit share of the segment. After narrowly edging out the Ford Focus for 3rd place in the first half of 2016, the Skoda Octavia firmly consolidates that position in Q3, as the Focus is the biggest loser in the top-10.