Sales in the mid-sized segment fell by 1% compared to 2014. This means that this once-largest segment fell further behind the compact SUV segment, as families continue abandoning their trusted sedans for trendy, spacious and equally-affordable crossovers. Part of the reason for this tardy performance is that most of the segment leaders are getting on in age, while the cars that have come out in recent years failed to capture the buyers’ imagination. [Read more…]
The mid-sized segment recovered from a poor first half of 2015 to record some growth in Q3, the only mainstream segment to do so. As such it put some clear distance between itself and the compact segment, and should finish the year comfortably as the 2nd largest segment, following the compact SUV segment. [Read more…]
The European midsized car segment keeps outpacing the market in 2015, growing at almost twice the rate of the rest of the car market, but keep in mind this is a segment that has been declining for a long time already. Unsurprisingly, the Volkswagen Passat tightens its stranglehold of the segment by increasing its share to 35,8%, meaning more than one in three midsized cars sold in Europe bear the VW logo. This is the highest segment share of any model in the European mainstream segments.
In Q3, the all-new Ford Mondeo is still way underperforming on its expectations, as it’s still being outsold by the 7-year old Opel/Vauxhall Insignia. So far this year, the only month the Mondeo outsold the Insignia was July, by a mere 214 units. It probably doesn’t help that it took Ford more than two years to launch the model in Europe and that it looks a lot like the outgoing model, especially from the rear 3/4, although the Passat proves that that doesn’t have to translate into slower sales. [Read more…]
The mid-sized segment in the US shrank by 3% year-on-year, compared to a 4% increase in sales overall and in line with a fall of 4% among mainstream segments (non-premium subcompact to large). As a result, total sales in the segment at 1,166,633 were only a little bit over 100,000 higher than in the compact sector. If this trend continues, compacts may soon take over as the most popular mainstream cars in the US, unless mid-sized sales are lifted after new metal goes on sale in the second half in 2015: the new Chevy Malibu and Kia Optima, as well as the facelifted Honda Accord and VW Passat.
Toyota Camry remains the clear segment leader, as it has been for the past 12 years (a remarkable run!). While the current, 8th generation was generally seen as a step back style- and quality-wise when it came out in 2011, the 2015 facelift helped a lot, and as a result the sales were down only 3%. The same cannot be said for the perennial #2, the Honda Accord, which lost a massive 16% compared to the same period last year, the largest fall from among the top 10 models. That left an open goal for the following pack and allowed the Nissan Altima to step up to #2 for the first time in, well, probably ever. The Accord is actually lucky to have landed in #3, as it was less than 3,000 units ahead of the Ford Fusion. Interesting, the Altima, Accord and Fusion all came out in 2013, but given its dismal performance its not surprising that the Accord is the first one to receive a facelift, which will go on sale soon.
Sales of midsized car in Europe are back up thanks to the new generations of two important players. With an increase of 12% in the first half, the segment recovers from its record low in 2014, and its growth even outpaces the overall market. However, the love isn’t shared evenly, as only 6 out of 19 models (not counting the already killed models: 6 out of 16) show a year-over-year increase. And the new generation Volkswagen Passat accounts for more than 30.000 of the 33.600 additional sales for the entire segment. So with the all-new Ford Mondeo also adding almost 15.000 sales, the picture for most other models is still quite bleak.
Despite being all-new (for Europe, that is. It’s been on sale in the US for over 2,5 years already), and despite sales up more than 50%, the Ford Mondeo hasn’t been able to outsell the 7-year old Opel/Vauxhall Insignia even a single month this year. It the Passat has still outsold it by a 2,5 : 1 margin every single month but March. So it’s safe to say European midsized car buyers are yet to be impressed by the new Mondeo. The previous model sold twice as many times in 2008 and the generation before it again twice as many in 1999. Of course, the segment as a whole was much bigger at that time, but Ford can be glad they’re selling the same car in the US and China as well now, so they can still gain economies of scale. Or perhaps the fact that it’s no longer a European design, but a world-car instead has something to do with the lack of interest in the new generation? [Read more…]
The midsized car segment is slowly recovering from its deep crisis after a record low sales last year, and at +10% even grows slightly faster than the overall market at +8,3%. For the most part, this is the result of the new generations of two of the segment’s best selling nameplates, as most of the other models still suffer large volume declines.
The traditional leader Volkswagen Passat tightens its stranglehold on the segment, with more than one in every three cars sold in this segment being the new generation Passat. The model sells more than double of its nearest competitor, the Opel/Vauxhall Insignia, down 3%.
In third place and second-fastest growing model in the top-10 is the all-new Ford Mondeo. Well, technically not all-new since it’s been on sale as the Ford Fusion in the US for almost three years already. But it is a new generation Mondeo for Europe and it adds more than a third to last year’s record low volume for the model, surpassing both the recently facelifted Peugeot 508 and the Skoda Superb. [Read more…]
The European midsized car segment is the fastest declining segment in the market, contracting 8% in 2014 to the lowest figure ever and down more than 50% on as recent as 2007. Only four out of 21 models managed to increase year-over-year sales, and if the fact that the top-3 models now account for over 55% of segment sales isn’t enough as a sign of the segment’s defragmentation, no less than 7 nameplates are either already out of production or will be pulled from the market without a replacement soon: Honda Accord, Opel/Vauxhall Ampera, Renault Latitude, Chevrolet Malibu, Suzuki Kizashi, Seat Exeo and Chevrolet Volt.
That doesn’t mean the segment is officially dead, as there are also 8 new or facelifted models due in showrooms this year, while the new generations Volkswagen Passat and Ford Mondeo have just started customer deliveries. As a result, the midsize segment should be able to return to growth in 2015, making it the second time to do so since 2001. [Read more…]