The midsized car segment in Europe continues its decline in 2019 with a 18% decrease in deliveries in the second quarter, to less than 108.000 cars. In the first half of the year, sales are down 21% as the segments now accounts for just 2,5% of the European car market as just two out of the 12 available nameplates improve their sales in the first half. The segment which sold nearly 1 million units annually as recently as 10 years ago is now down even further on what already was its lowest volume ever. Interestingly, the luxury midsized car segment is down by just 1% so far this year and is 63% larger than these mainstream models. The traditional segment leader Volkswagen Passat falls faster than the overall segment but is back above 30% share in Q2, and still holds a dominant position. Its sibling Skoda Superb is the only model in the top-4 to improve its share of the segment with sales down “just” 11% while the Opel/Vauxhall Insignia loses almost a third of its sales and the Ford Mondeo is down by 22% and was outsold in Q2 by the new Peugeot 508 with its well-received design. The 508 should become a podium contender when it reaches full availability of all versions, as deliveries of the station wagon version only just started.
US sales analysis Q2 2019 – Mid-sized segment
Segment sees sales decline lessen as barrage of new models hope to recover ground lost to crossovers
Sales in the US Mid-sized segment fell by 5.8% to 822,522 in the first half of 2019, a slightly less bad performance than the 10% plus sales decline the model experienced in 2017 and 2018. What’s more, while the sheen of newness may be coming off the latest Toyota Camry and Honda Accord, and the Ford Fusion leaving the segment, there will be [Read more…]
European sales 2019-Q1 Midsized car segment
The midsized car segment in Europe accelerates its decline in 2019 with a 25% decrease in deliveries in the first quarter, to less than 100.000 cars. This is now just 2,4% of the European car market as just two out of the 12 available nameplates improve their sales in the first quarter. The segment which sold nearly 1 million units as recently as 10 years ago is now down even further on whar already was its lowest volume ever. Interestingly, the luxury midsized car segment is down by just 3% so far this year and is 60% larger than these mainstream models. Even more telling for the state of this segment is that the recently launched all-electric Tesla Model 3 delivered more units in March than any nameplate in this segment in Europe. To be fair, of course this reflects deliveries of vehicles ordered over the course of the last few years and therefore can not be directly compared until Tesla has fulfilled all pre-orders and starts normal deliveries. The traditional segment leader Volkswagen Passat falls faster than the overall segment and is down to below 30% share, which is still a dominant position. Its sibling Skoda Superb is the only model in the top-4 to improve its share of the segment with sales down “just” 14% while the Opel/Vauxhall Insignia and Ford Mondeo both lose a quarter of their sales, right on par with the segment as a whole. Big winner is the all-new Peugeot 508 with its well-received design. The 508 came close to outselling the Mondeo in February and should become a podium contender when it reaches full availability of all versions.
European sales 2018 Midsized car segment
Sales of midsized cars in Europe have declined by double digits in 2018 for the second consecutive year, after a sharp rebound in 2015 and stable sales in 2016. The segment which sold nearly 1 million units as recently as 10 years ago is now down to its lowest volume ever at less than half that volume. At just 450.000 sales, mainstream midsized cars now account for less than 3% of the European market, down from 3,5% in 2017 and from 6,9% in 2007. Only one nameplate in the segment has been able to add volume last year and only two saw single digit declines with the remaining players in double digit decline. Segment leader Volkswagen Passat did only slightly better than the rest of the segment at -16% to increase its share to 34,2% of the segment. Its platform sibling Skoda Superb holds on to 2nd place which means that a VW-Skoda duo finishes on top of the annual ranking in both the compact and midsized segments for the second consecutive year, and that VW Group now sells more than one of every two midsized cars sold in Europe, with these two models. The Opel/Vauxhall Insignia is the only model to even come close to the dominant players, and it was just 3.000 sales behind the Superb at the end of August, with sales up 25%. But then came the new WLTP fuel efficiency testing standards, and sales of the Insignia collapsed as in Q4 the model sold just half of what it sold in the same period of 2017, and it ended 2018 with a 7% loss. At least that means it improved its share of the segment to 15%. [Read more…]
US sales analysis 2018 – Mid-sized segment
Segment experiences second year of double-digit sales decline as Camry and Accord fail to reignite sales
Sales in the US Mid-sized segment fell by 13.7% to 1,697,498 in 2018, making it the second year in a row that sales in the segment have declined by more than 10%. With sales down by a third since their peak in 2015, the Mid-sized segment is another piece of evidence just how quick the shift toward crossovers has been over the past few years. [Read more…]
US sales analysis 2018 Q2 – Mid-sized segment
New Camry and Accord sales fall, while revised Mazda6 and Honda Clarity perform well at the bottom of the standings
Sales in the US Mid-sized segment fell by 12.4% to 872,876 in the first half of 2018, with the rate of decline being very close to 12% in both quarters in 2018 so far. Such a performance will be disappointing to those who thought that new, more assertive models such as Toyota Camry and Honda Accord could breathe life into the declining segment. [Read more…]
US sales analysis Q1 2018 – Mid-sized segment
Toyota Camry and Subaru Outback gain sales as Ford abandons declining segment
Sales in the Mid-sized segment fell by 12.7% to 412,667 in the first quarter of 2018, a slightly slower pace of decline than in the fourth quarter of 2017 or the previous year as a whole, but a substantial decline nonetheless. With Ford announcing that it will discontinue the Fusion is now clear that the segment which was the go-to place for family [Read more…]
European sales 2017 Midsized car segment
Sales of midsized cars in Europe have returned to decline in 2017 after a sharp rebound in 2015 and stable sales in 2016. The segment which sold over 1 million units as recently as 10 years ago is now down to its second lowest volume ever, after 2014. At nearly 543.000 sales, mainstream midsized cars now account for just 3,5% of the European market, down from 4,2% in 2016 and from 6,9% in 2007. Only one nameplate in the segment has been able to add volume last year and only three saw single digit declines with the remaining players in double digit decline. Segment leader Volkswagen Passat did slightly better than the rest of the segment at -11% to increase its share to over one third of the segment. Its platform sibling Skoda Superb holds on to 2nd place which means that for the first time ever, a VW-Skoda duo finishes on top of the annual ranking in both the compact and midsized segments. VW Group increases its share of the segment to 48,8% with these two models. The Opel/Vauxhall Insignia is the only model to even come close to the dominant players, with stable sales for the year but a 62% gain in Q4 thanks to the new generation. In fact, the Insignia outsold the Superb in both the third and fourth quarter and should be able to claim second place in 2018. [Read more…]
US sales analysis Q4 2017 – Mid-sized segment
Segment shrinks by 15% as customers abandon it for crossovers
Sales in the US mid-sized segment fell by 17.9% to 453,359 in the fourth quarter of 2017, and by 15.1% to 1,963,757 for 2017 as a whole – the first time the segment has dipped below the 2 million mark since 2010. What’s more, the malaise is pretty much evenly spread amongst all models, with only one model seeing its sales rise in the final [Read more…]
European sales 2017 Q1-Q3: Midsized car segment
The midsized car segment in Europe is in continuous decline as it is in the US. An 11% drop in sales in Q3 leads to a 14% loss in the first three quarters of the year. So far this year, only 2 nameplates manage to improve year-over-year and all but one of the other models show double digit declines. In the third quarter, 2 of the top-3 manage to improve their volume, but the distant segment leader VW Passat is still down by 8% this quarter. It still holds a one third share of the segment and like its smaller sibling Golf outsells its closest rival by more than a 2-to-1 margin and like in the compact car segment that #2 is a Skoda. That means the Volkswagen Group controls almost half of the sales in this segment. However, the Skoda Superb was outsold in Q3 by the all-new Opel/Vauxhall Insignia, which moves back onto the segment year-to-date podium by passing the Ford Mondeo, down 17% for the quarter and down 22% for the year.
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