The large SUV segment in Europe shrinks 9% in Q1 of 2016 while the overall market grows by 8%, after the segment grew a healthy 23% in 2015. Only two models improve their volume on the same quarter of last year: the new leader Kia Sorento, boosted by the all-new generation, and the evergreen Mitsubishi Pajero. That leaves last year’s leader Hyundai Santa Fe in 2nd place with sales down 22%, probably thanks to cannibalization from both the new Sorento and the new Hyundai Tucson, even though that model is a class smaller. I have no substantiated explanation for the rebound of the Pajero, which started last year when it gained 22%. A small facelift hasn’t exactly turned the already 10 year old model into a hot fresh thing, especially since the engines are simply carried over.[Read more…]
With its small volume, the Large SUV segment in Europe is one of the most volatile. It shrunk 24% in 2013 before rebounding 22% in 2014 and another 23% last year. The segment is 100% Asian manufacturers and heavily controlled by Hyundai-Kia, which increase their combined share to 65,7% in 2015. The Kia Sorento is the new leader of the segment with sales up 76% to take more than a third of the segment total sales in Europe, helped by the new generation launched last year. It leapfrogs the Hyundai Santa Fe which has led the segment for the three previous years. Together, the couple has taken the two top spots of the segment for 7 years in a row now.
The large SUV segment in Europe keeps recovering from their years of declines with sales up 33% in Q3 and 30% so far in 2015. Two thirds of the increase is thanks to a single model: the new generation Kia Sorento, which manages to topple its corporate sibling Hyundai Santa Fe from the top spot of the segment for the first time in 4 years. Behind these two South-Korean models which take two thirds of the segment volume, the Toyota Land Cruiser in under fire from the Mitsubishi Pajero, which had already taken third place in Q1 but lost it to the Land Cruiser in Q2. In Q3, the Pajero was the best seller of the two, but not enough to overtake its rival. [Read more…]
Sales of large SUVs in Europe are rebounding from a year-long decline, with sales up 28% in the first half of 2015. Only one of the 6 carryover models shows a decrease, the others are all enjoying double digit growth. The Hyundai Santa Fe is under threat from its family member Kia Sorento, thanks to that model’s all-new generation. The Sorento already outsold the Santa Fe in April and June and its 70% year-over-year increase compared to the outgoing model places it less than 10% off the segment pole position, even with the Santa Fe adding a still impressive 37%. The Korean siblings are the two fastest growing models in the segment, and together they held a whopping 71% share of the large SUV class in Q2, up from 66% in Q1 and 58% last year. [Read more…]
After several years of declines, the large SUV segment in Europe is back sharply, increasing by 18% in 2014 and another impressive 37% in the first quarter of this year. Not exactly as flat as I had thought it would be…. The two dominating South-Korean models increase their stranglehold on the segment, as two of every three large SUVs sold in Europe come from Hyundai-Kia.
The Hyundai Santa Fe adds 66% to its sales as supply shortages have been resolved, while the Kia Sorento is also up more than 50% on sell-out pricing of the outgoing model and the arrival of the all-new generation in February. The Sorento now sells more than double of its nearest competitor, the Mitsubishi Pajero, [Read more…]
The large SUV segment in Europe has rebounded strong from its record low in 2013, with sales almost back up to 2012 levels and the first year-over-year increase since 2006. This year sales should consolidate before improving further in 2016 thanks to the introduction of new and redesigned models.
The Hyundai Santa Fe increases its hold on the segment now that its limited supply has somewhat been relieved. The Santa Fe now holds a share of almost 35% of the segment, which should drop slightly this year as the model awaits its facelift at the end of 2015. The new generation Sorento will reach showrooms in the second quarter and may help increase the combined share of Hyundai-Kia even beyond the current 59% of the segment’s sales. [Read more…]