After looking at the Success stories of 2016 in the US, Success stories of 2016 in Europe and Disappointments of 2016 in Europe, it’s time to look at who put in disappointing performances in the US in 2016. Coming soon – our predictions for 2017.
1. Mainstream and premium sedan segments
As some readers have pointed out, 2016 was definitely the year of the SUV/crossover. However, there is more to that story, as customers flocking to buy such cars abandoned the more traditional segments in droves, both for mainstream and premium brands. Overall, sales in the mainstream non-SUV sectors fell by 6 percent in the first three quarters of the year compared to 2015, while those in the premium non-SUV sectors fell by over 13 percent. Brands caught in this whirlwind include Mazda (sales down 7.2 percent through November), BMW (down 10.4 percent) and Acura (down 10.6 percent). Looking a bit closer, we see that some models which feature at the head of the segments were hit particularly hard: Toyota Camry (down 9.4 percent), Ford Fusion (down 10.2 percent), Mercedes-Benz C class (down 11.7 percent) or the ubiquitous BMW 3/4 series (down 28.2 percent). With SUVs/crossovers going from strength to strength, it’s unclear whether this trend will reverse anytime soon.