Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the second quarter. An increase of 11% to 612.000 sales brings the first half tally to 1,18 million sales, which means this segment already accounts for 14,2% of the overall European car market, up nearly two percentage points in a single year. That also means this segment is now larger than the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. After flamboyantly taking the lead in the first quarter, the Volkswagen T-Roc is knocked back down into third place by two Renault Group models, the Renault Captur and Dacia Duster. The Captur reclaims the lead of the segment it has held since 2014, even though the model’s second generation will be arriving in showrooms soon. The Duster meanwhile enjoys it best quarter ever, averaging just shy of 20.000 monthly sales, an incredible performance from the no-nonsense brand. The T-Roc is therefore relegated into third place, and it will be interesting to see how this three-way battle unfolds in the second half of 2019. Will the Captur have a similar change-over to the new generation as the Clio or will there be a hiccup in deliveries? Will the Duster continue to impress or will it (finally) run out of steam? Will the T-Roc strike back or will it suffer from internal competition by the T-Cross and new generation Golf?
Sales of small crossovers in Europe continue their booming growth curve in 2019 with another double digit gain in the first quarter. An increase of 11% leads to nearly 570.000 sales which means we’re very likely to see over 2 million sales in this segment this year for the first time ever. This segment already accounts for 14% of the overall European car market, up another two percentage points in a single year. That means this segment is closing in on the compact car segment (the “Golf class”) to become Europe’s second largest segment after the subcompact cars. No wonder manufacturers that are not playing in this class yet are rushing to join the party, while existing brands are doubling down on their efforts. As a result, it’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 29 and another handful of newcomers arriving this year. And we also have a new player on top of the charts, with the Volkswagen T-Roc beating its rivals to the #1 spot just a year after its launch. It now holds 10% of the segment, but the former leader Renault Captur is not far behind, just 1.000 sales separate the two models and the Captur still manages to increase its sales despite having the second generation ready for launch in the second half of this year. As a result of that model change, the T-Roc looks set for a full-year victory to knock the Captur of the top spot it held for five years.
After briefly stabilizing in 2017, sales of small crossovers in Europe continued their booming growth curve with a 29% increase in 2018, to 1,94 million. As a result, this segment now accounts for 12,6% of the overall European car market, up almost three percentage points in a single year. Undoubtedly, over 2 million small crossovers will be sold in Europe in 2019, and it could very easily become the second largest segment after subcompact cars, but overtaking compact cars (the “Golf class”). It’s not only one of the biggest segments in terms of volume, but also in the number of players, with no less than 28 models by the end of 2018 and another handful of newcomers arriving in 2019. Meanwhile, the Renault Captur celebrates a fifth consecutive year on top of the ranking and remains the only nameplate in the segment to sell more than 200.000 copies per year, and it has done so for three years in a row without any rival coming close, even with a second generation coming out this year. In fact, the Captur’s closest rival in 2018 comes from its own ranks: the Dacia Duster sets a new annual sales record for the third straight year, improving an impressive 24% on last year’s record. Still, the Duster also loses share as that is less than the overall segment growth. The Peugeot 2008 sees stable sales, just like the Captur, but manages to stay on the podium despite losing almost 3 percentage points of share, again: just like the Captur.
Sales of small crossovers in Europe took a pauze of their booming growth in recent years. The segment grew by 5% in 2017, to just under 1,51 million units, or 9,7% of the total market, up from 9,5% in 2016. In Q4, volume was up 14% again thanks to new brands entering the segment. The entire top-5 showed single digit growth or declines, indicating the growth is indeed fueled by new entrants. Even with a 2% decline and a resulting one full percentage point of share of the segment, the Renault Captur still rules and is the only nameplate in the class to sell over 200.000 units. Its closest rivals are still the Peugeot 2008 and Opel/Vauxhall Mokka, both with a 3% increase, although the latter was down by 15% in Q4, potentially from internal competition from the newly launched Crossland X, landing at #14 for the year after taking 6th place in the fourth quarter. The new generation Dacia Duster has started sales early 2018, but the outgoing version managed to show a 4% increase last year after a 13% gain in Q4. This is a new annual record for the nameplate. One of the models that made this segment popular Nissan Juke is down 6% but manages to leapfrog the Fiat 500X to reclaim 5th place even though it is one of the oldest models in the class. [Read more…]
The small crossover segment in Europe has definitely hit a ceiling as sales were up just 4% in Q3 even though a slew of new models has been launched during the past few months. For the first nine months of 2017, the segment is up by just 3% to a record 1,13 million sales. As those new entrants gain traction with deliveries, the segment should continue its growth into 2018, but logically even when the absolute growth stays strong, as the segment gets bigger it will get harder to keep up those double digit figures of recent years. After a 12% loss in Q2, segment leader Renault Captur is down by just 2% in Q3 thanks to its facelift. However, the #2 Opel/Vauxhall Mokka was just 1.700 sales behind this quarter, closing in on the YTD #2 spot by just 77 sales. For now, the Peugeot 2008 still holds that second place, but it was down by 12% in the third quarter and was almost down to 4th place as it outsold the Dacia Duster by only 1.500 units. The Duster returns to the black even though its replacement has already been revealed. YTD, the top-5 is relatively stable, including the Nissan Juke, despite being one of the oldest models in the segment. [Read more…]
Sales of small crossovers in Europe are starting to plateau after booming growth in recent years. The segment grew by just 5% in Q2 and is now up 10% in the first half, to a record 853.391 units. However, as the segment leader has just been facelifted and a whole bunch of new models are ready to enter the segment, expect the growth to continue for the rest of this year and next. The Renault Captur is down for the first time in its career, losing 12% in the second quarter and 6% year-to-date, as the facelifted version is just making its way into the showrooms. Its segment leadership remains uncontested, as it still sold more than any other model in both quarters. Still, its closest two rivals, the Peugeot 2008 and the Opel/Vauxhall Mokka continue to grow and therefore the top-3 is getting closer to each other but also distancing themselves from the rest of the segment. In 4th place we still find the Dacia Duster, which is stable but therefore loses a full percentage point of share compared to the first half of 2016.
The small crossover segment continues to boom again outgrowing the overall market by a 2-to-1 ratio at +16% to 435.000 sales. The small crossover segment is already almost as large in terms of unit sales than the compact and midsized crossover segments combined. And new models will continue to enter the segment, so don’t expect this growth curve to flatten anytime soon. Meanwhile, the Renault Captur holds on to the segment leadership it has held ever since its launch, but does so by the skin of its teeth. With sales virtually stable as a facelift is imminent, the Captur feels the already facelifted Peugeot 2008 breathing down its neck thanks to an 18% increase, now just 1.200 sales behind the leader. In third place we stil find the Opel/Vauxhall Mokka X, up 12% and distancing the top-3 players from the rest of the segment.
After more than 1 million small crossovers and SUVs were sold in Europe in 2015, this remains one of the fastest growing segments with an increase of 16% to 1,4 million sales in 2016, more than half the volume of the subcompact hatchbacks, Europe largest segment and the models on which most of these crossovers are based. The growth is mostly fueled by recent model introductions, as proven by the fact that the entire top-4 loses share of the segment. Still, only two models in the top-10 lose volume in 2016, although that figure doubles to four in the last quarter. As expected, the Renault Captur holds on to the segment lead and becomes the first small crossover to sell over 200.000 units annually in Europe. More surprisingly, the Captur manages this performance without having been updated since its launch while its two closes rivals have been facelifted in 2016. Of these two, the Opel/Vauxhall Mokka sees stable sales and loses its second place to the Peugeot 2008, the fastest growing model in the top-4.
Sales of midsized crossovers in Europe have grown at more than double the speed of the overall market in the first three quarters of 2016: +18% vs. +7,5% as new brands and models keep entering this highly competitive class. After being outsold by the small crossover segment in Q2, the midsized models rebound in Q3 and also pass the 1 million sales mark in the first nine months, a figure it took all twelve months as recently as 2014. In a sign of consolidation, all top-8 models gain volume, of which only two with less than 2 digits, while the following 9 modles all lose volume, #9 to #12 with single digits and #13 to #17 with double digits. The Nissan Qashqai is stable, which means it loses share of the segment, from 19,4% last year to 16,6% this year, but 2016 will be the 9th consecutive year the Qashqai leads the segment. However, next year may offer a change of guard, as the Volkswagen Tiguan was only 4.200 units behind in Q3 and even outsold the Nissan in August.
The midsized crossover segment in Europe has grown at double the speed of the overall market in the first half of 2016: +17% vs. +8,8%, but it was still outsold by the small crossover segment for the first time ever in Q2. Nonetheless, sales of midsized crossovers are expected to continue increasing, as new brands and models keep entering this highly competitive class. The increased competition takes away some share from the segment leader Nissan Qashqai, but so far no other model can come close to challenging its leadership. Its closest rival of last year, the Volkswagen Tiguan suffered from a model changeover and has dropped to 4th place, making room for the two South-Korean sister models to step onto the podium. Even the all-new Renault Kadjar outsold the Tiguan in Q2, but the VW is likely to strike back in the second half, when deliveries of the new generation gain traction. As a result of these new or updated models, the Ford Kuga loses two spots on last year to become a distant #6 despite growing 22%.