Sales of minicars in Europe decline again by 1% in 2018 to 1,24 million units, which means their share of the total European car market is slightly down from 8,1% in 2017 to 8,0%, which is not a bad performance considering there haven’t been any major updates to any of the models in this segment in 2018. Despite the lack of investment by manufacturers due to the slim margins on this kind of vehicle, the segment is expected to stabilize at this level sales until 2020. Fiat’s dominance in this segment shrinks to a share of 28,7% with its two models, as the aging Panda lost 10% of its volume while the 500 maintains stable despite being just about as old. The decline of the Italian market and the Panda’s dependence on its home market are the biggest reason for that model’s troubles, as Italy is responsible for more than the Panda’s lost volume, meaning sales outside Italy actually increased and the share of its home market is down from 78% to 73,9%. The 500 also loses 14.000 sales in Italy but wins them back in other markets, as now just 21,2% of its European registrations happen in its home market, down from 28,5% in 2017. The Volkswagen Up! is down 3% to just below 100.000 sales but manages to hold on to its podium place that it has held ever since its first full year of sales 2012. [Read more…]
Discussion: Do sub-brands make sense? [w/poll]
The past few years have seen a re-emergence of a long-dormant trend – for mainstream brands to launch dedicated sub-brands. The most recent example of this trend is Seat’s new Cupra sub-brand, which is heading to Geneva with the Cupra Ateca, a Seat Ateca with the Volkswagen Golf R’s 4wd drivetrain, and the Cupra Ibiza Concept, [Read more…]
European sales 2017 Minicar segment
Sales of minicars in Europe decline by 1% in 2017 to just under 1,25 million units, which means their share of the total European car market declined from 8,4% in 2016 to 8,1%. The segment is expected to show another small decline in 2018 before stabilizing at about 1,23 million sales until 2020. Fiat remains ultra-dominant in this segmentwith a share of over 30% thanks to its two models. Thanks to an increase of 3%, the Fiat 500 reclaims the segment lead it also held from 2013 to 2015, knocking its sibling Fiat Panda down into 2nd place. Even though their total European volumes are within a few thousand units of each other, there’s a big difference in the way these two models achieve these sales. The 500 is successful across almost all of Europe, while the Panda is heavily dependent on its home market Italy, which accounts for 78% of its sales (or almost 146.000 units), compared to just 28,5% for the 500 (or nearly 54.000 sales). The closest rival to the Italian duo, [Read more…]
European sales 2017 Q1-Q3: Minicar segment
The minicar segment shows a slight recovery in Q3 of 2017 with a gain of 1% but is still down by 1% for the first 9 months of 2017, with almost 980.000 sales. Fiat’s share of the segment is down on the first half of the year but up on the first three quarters of 2016, with 30,6% share of the segment and holding on to the top two positions with the 500 and Panda. The Volkswagen Up! remaims #3 of the segment, with less than half the sales of the best seller, but was the only model in the segment that showed double-digit growth in Q3. However, it was still outsold by the Hyundai i10 in the third quarter, the fastest growing model in the year-to-date top-5. The gap between the two models is too large to be closed in the last quarter, so another podium finish for the Up! seems to be wrapped up. The fifth placed Toyota Aygo is the best seller of the Kolin triplets, built together with PSA, and also the only of the three to continue growing its sales, as the Peugeot 108 and Citroën C1 are both down by double digits. The same can be said of the remaining two members of the VW triplets, Skoda Citigo and Seat Mii.
European sales 2017 first half: Minicar segment
The minicar segment continues to shrink in 2017 as has been forecasted by analysts, before it is expected to stabilize until 2020. Since minicars are unaffected by competition from crossovers, the segment is expected remain stable after a second year of small declines. Despite the downturn for the segment, minicars still account for 8,3% of new car sales in Europe with just over 692.000 sales in the half. Fiat retains the 31,5% share of the segment it held in Q1, up from 30,1% in the first half of 2016 and 28,1% in all of 2016. Both of its models, the Panda and the 500, improve their sales and each sells more than double the volume of any other nameplate in the segment. But while the 500 is popular across most of Europe, the Panda remains extremely dependent on its home market Italy for almost 80% of its sales (vs. 30,5% for the 500). Thanks to a strong second quarter, the 500 closes the gap to the #1 position and could reclaim the segment leadership after just one year of Panda domination. The Volkswagen Up! is down by 3% but holds on to its third place, although the Hyundai i10 is closing in thanks to a 10% increase. In the first half of last year, the i10 was in 6th place but it finished 2016 in 4th place before dropping back to 5th in Q1. This may be the year the South-Korean hatchback jumps onto the segment podium.
European sales 2017-Q1 Minicar segment
Sales of minicars in Europe lost 5% in the first quarter of 2017 with 360.000 units sold, compared to an overall market growth of 7,8%. Fiat remains segment leader with two models on top, and both outgroing the rest of the segment, to increase its total share to 31,5%. After reclaiming the lead from its sibling Fiat 500, the Fiat Panda consolidates its first place, but once again it is extremely dependent on its home market Italy which accounts for 81,8% of its total European sales (up from 78,4% in 2016-Q1), compared to “just” 31,6% for the 500. In third place we still find the Volkswagen Up!, but the Toyota Aygo is just 700 units behind after taking third place in February. And the Hyundai i10 isn’t far away in fifth place either, after being the fastest growing model in the segment top-10. [Read more…]
European sales 2016 Minicar segment
With a bit of a delay we’ll start with the European segment analyses for 2016, starting of course with the minicar segment. Sales of minicars in Europe were stable in 2016 with 1,33 million units sold, compared to an overall market growth of 6,2%. Fiat still holds the top 2 spots of the podium and grows its share of the segment to over 28%, but after 3 years of Fiat 500 reign the Fiat Panda has reclaimed leadership of the segment it led from 2004 until 2012. The Volkswagen Up! holds on to its third place but loses 8% of its volume. The Renault Twingo, leader of the segment between 1999 and 2003, is knocked down into 5th place by the Hyundai i10 and feels the Toyota Aygo breathing down its neck. All three models lose volume in 2016. The Smart Fortwo is the biggest winner in the top-10 with sales up 21%, jumping four places on 2015 and two places on Q3 of 2016. The small two seater even outsold the Aygo in Q4. [Read more…]
European sales 2016 Q1-Q3 Minicar segment
With a bit of a delay we’ll start with the European segment analyses for the first three quarters of 2016, starting of course with the minicar segment. After growing 5% in the first half of the year, sales of Europe’s smallest cars have dropped in Q3, reducing the year-to-date growth rate to just 1%. The slowdown of the Volkswagen Up! and the Fiat Panda are largely responsible for this, and this has enabled the Fiat 500 to outsell its sibling in Q3 and threaten it for the segment’s full year top position which it has held since 2013. The third place of the Up! appears unthreatened, but the Renault Twingo has dropped from 4th place in the first half to 6th place after nine months after being outsold by the Toyota Aygo and Hyundai i10. The latter of these two was the #3 seller of the segment in Q3, even topping the little VW. The Lancia Ypsilon holds on to its 7th place, but all five of its closest challengers in places 8 to 12 were within 150 sales of each other in Q3 and all outsold the Ypsilon this quarter.
European sales 2016 first half Minicar segment
The minicar segment in Europe grows 5% in the first half of 2016, which is lower than the overall market at +8,8%. The two Italian segment leaders benefit from the impressive rebound of the Italian car market, the fastest growing major market in the EU. The Fiat Panda is more dependent on its home market than its sibling Fiat 500, and therefore is able to hold on to the segment lead, which it already claimed in the first quarter. The help Fiat hold a 28,5% share of the segment. The Volkswagen Up! remains a distant third with less than half the volume of the leader with sales down 5%, while the Renault Twingo reclaims its fourth place after having dropped to sixth in the first quarter. The rear-engined, rear-wheel drive Twingo lost a lot of ground in Q1 and has recovered only half of that in Q2, but should be able to hold on to its position for the rest of the year, with not a lot of new or updated models arriving in showrooms the coming months. The Toyota Aygo stays well clear of its PSA siblings Peugeot 108 and Citroën C1, while the Smart Fortwo is the biggest winner in the top-10 with an increase of 26%. It even outsold the 108 in Q2 and looks set to leapfrog the French minicar to steal 8th place. That’s still a long way from the fifth place it held in 2013 and before, but bear in mind there were fewer rivals back then, and the Forfour surely cannibalizes some Fortwo sales as well.
European sales 2016 Q1 Minicar segment
The minicar segment in Europe grows at half the pace of the overall market, at +4% in the first quarter of 2016. The two Italian segment leaders grow faster than the rest of the segment on average and boost their share from 26,4% to 29%, helped by the strong recovery of their home market so far this year. The Fiat Panda has overtaken the Fiat 500 to reclaim its leadership thanks to a very strong first two months, but I don’t think it will hold on to that lead until the end of the year, as the 500 has proven very strong, even though its facelift last year was only minor. The Volkswagen Up! loses 12% but holds on to its third place as last year’s closest rival Renault Twingo loses a painful 22% and drops to sixth place.