The Brussels Autoshow, or Salon de l’automobile Bruxelles, is not one of the major European autoshows, it lacks the glamour of Geneva, the supercar presence of Paris and the sheer magnitude of Frankfurt, but it offers a totally different atmosphere than those other shows. At most autoshows, the brands are mainly focused on introducing and displaying their newest models and revealing jawdropping concept cars which should pave the way for future design, whereas the Salon is a buyer’s show, approximately 30% of all new cars sold annually in Belgium, are either bought or ordered on the show floor. During the entire month of January, Belgium is covered in advertising posters and billboards promising the best “Salon deals” and the highest discounts, up to 35% off.
As a result, the show floor is packed with the most popular models, in different colors, trim levels and interior finishes, to give the potential buyer the possibility to compare and configure his or her vehicle of choice. The only true world premiere was the new generation Nissan Qashqai crossover, a vehicle that has large shoes to fill, replacing one of Europe’s top-10 best selling cars and the most popular Japanese car in this continent ever in terms of sales ranking and market share. The outgoing Qashqai was sometimes referred to as Nissan Cashcow, and that is not far from the truth. [Read more…]