The compact segment in Europe as a whole was stable from 2012 to 2013, and it remained the continent’s largest segment. The traditional leader Volkswagen Golf managed to sell more than twice as many cars as the segment’s number two, the Ford Focus. A feat the brand pulls off as well with the Passat in the midsize segment.
The Opel/Vauxhall Astra and the three French entrants Renault Megane, Peugeot 308 and Citroën C4 all showed double digit losses. The Megane has been facelifted at the end of 2013 and may stabilize this year, while the 308 has been renewed and is set to move back up the charts in 2014. It has already shown some impressive sales in the last quarter, taking back its place from the Hyundai i30. Peugeot has aimed the new 308 directly at the Golf in the styling department, so it may appeal to a larger audience.
The Skoda Octavia has slowly but steadily crept up the sales charts, silently moving into fourth position of the segment and 12th overall, and the Czech model is set to move up onto the podium in 2014, as it already has done in December, thanks to the new generation. [Read more…]