European consumers bought slightly less midsized MPV’s in the first half of 2014 when compared to the same period in 2013.
After grabbing the lead of the segment in the first quarter of this year, the Citroën C4 (Grand) Picasso has left the segment’s initiator Renault (Grand) Scenic in second place. The Picasso’s unconventional design has clearly struck a chord with young families and account managers, the biggest groups of buyers in this segment.
The facelifted Scenic did take advantage of an excellent month of June for the Renault brand across almost all models to cut into the Citroën’s lead by about 2.000 units, but such a sudden and inexplicable spike in sales is usually followed by a couple of weaker months to even out the balance. So I expect 2014 to be the second year ever that the Scenic is not the king of the midsized MPV segment. The first time this happened, in 2008, it was the previous generation (Grand) Picasso to do the trick. [Read more…]