Sales of minicars in Europe decline again by 1% in 2018 to 1,24 million units, which means their share of the total European car market is slightly down from 8,1% in 2017 to 8,0%, which is not a bad performance considering there haven’t been any major updates to any of the models in this segment in 2018. Despite the lack of investment by manufacturers due to the slim margins on this kind of vehicle, the segment is expected to stabilize at this level sales until 2020. Fiat’s dominance in this segment shrinks to a share of 28,7% with its two models, as the aging Panda lost 10% of its volume while the 500 maintains stable despite being just about as old. The decline of the Italian market and the Panda’s dependence on its home market are the biggest reason for that model’s troubles, as Italy is responsible for more than the Panda’s lost volume, meaning sales outside Italy actually increased and the share of its home market is down from 78% to 73,9%. The 500 also loses 14.000 sales in Italy but wins them back in other markets, as now just 21,2% of its European registrations happen in its home market, down from 28,5% in 2017. The Volkswagen Up! is down 3% to just below 100.000 sales but manages to hold on to its podium place that it has held ever since its first full year of sales 2012. [Read more…]
European car sales analysis 2018 – models
After looking at 2018 European car sales by manufacturer and brand, let’s take a deeper look into how individual models sold last year. It shouldn’t come as a surprise that the Volkswagen Golf is still the dominant leader in Europe, for the 11th consecutive year. However, the Golf was the biggest loser in the top-18 with a loss of 7,6%, which translates to roughly 37.000 fewer sales. [Read more…]
US car sales analysis 2018 – Large Pickup segment
New Ram Pickup contributes to robust growth, as segment almost bests all-time record
Sales in the US Large Pickup segment rose by 2.1% to 2,420,162 in 2018, making it the third-best year on record, close behind 2,450,000 or so that were sold in 2004 and 2005. With the rollout of the new Chevrolet Silverado, GMC Sierra and RAM Pickup, as well as their different variants, continuing in 2019, it is entirely possible that [Read more…]
European car sales analysis 2018 – manufacturers and brands
The European car market seemed to be on another year of growth after the first half of 2018, when sales were up 3%. After July, the year-to-date figure was up 3,5%, but then the introduction of the new WLTP fuel efficiency standards caused total chaos in the sales charts. August sales were up 26,3% as carmakers rushed to register unsold non-compliant model/engine combinations before the September 1 deadline. From that date onwards, only vehicle types that had been tested under the new standard for fuel consuption and emissions testing were allowed to be sold as new vehicles in Europe. As a lot of model/engine combinations had not been tested yet and would no longer be available in Europe until they were tested. Some brands and manufacturers were better prepared than others, but overall the market sunk by more than 7% in each of the last four months of the year and this adverse effect will continue to negatively influence the European car market in the first few months of 2019. December was actually the worst month of the year, both in terms of absolute figures (just over 1 million sales) and in comparison to the year before (except for the dramatic September month of course), with a decline of 8,6%. [Read more…]
US car sales analysis January 2019 – brands
After eking out a 0.6% growth in 2018, the US market got off to a sluggish start in 2019, as cold weather and the federal government shutdown contributed to a 1.0% drop in sales compared to January’18. Interestingly, this makes it the eighth month in a row where a monthly increase in sales is immediately followed by a sales decrease, and vice [Read more…]
US car sales analysis 2018- Small Pickup segment
Segment grows by more 15% even before Ford Ranger and Jeep Gladiator swell sales in 2019
Sales in the US Small Pickup segment rose by 15.9% to 524,231 in 2018, the first time sales have climbed over half a million vehicles in almost two decades, and not far off the record the segment set in 1999, when 543,438 were sold. What’s more, with the Ford Ranger and the long-awaited Jeep Gladiator pickup finally arriving in the coming [Read more…]
US car sales analysis 2018 – Large SUV segment
Rising Ford Expedition sales lift the segment into the black, while the Nissan Armada loses steam
Sales in the US Large SUV segment rose by 4.6% to 358,118 in 2018, a return to growth after the small decline in sales the segment experienced in 2017. However, while the total number of cars sold in the segment was the highest it has been since 2008, it still was less than half of the record the segment set in 2001, when more than 750,000 [Read more…]
US car sales analysis 2018 – Mid-sized SUV segment
Sales rise over 2 million cars for the first time on the back of solid, if unspectacular growth
Sales in the US Mid-sized SUV segment rose by 3.4% to 2,056,905 in 2018, the first time ever the segment has sold more than 2 million cars, and a huge increase on only 800,000 cars in 2009. Moreover, with many of the segment-leading models about to be replaced, including the Ford Explorer and Toyota Highlander, the segment should see its [Read more…]
US car sales analysis 2018 – Subcompact SUV segment
The frantic pace of growth continues as new Ford EcoSport, Hyundai Kona and Nissan Kicks find success
Sales in the US Subcompact SUV segment rose by 31.5% to 601,943 in 2018, a significant increase on the 6.5% growth rate the segment recorded last year, and more in keeping with the almost-40% growth rate it recorded in 2016. This once again made it the quickest-growing segment, significantly outpacing the 20% growth rate recorded by the [Read more…]
US car sales analysis 2018 – Minivan segment
Segment continues its gentle decline, propped up by aging Dodge Grand Caravan and new Honda Odyssey
Sales in the US Minivan segment fell by 0.5% to 482,185 in 2018, their lowest level since the car market bottomed out in 2009. Overall, this puts the segment roughly where it was in the mid-1990s, before a boom in uptake took total sales to almost 1.3 million cars in 2004. And it’s not just the customers who have been fleeing the segment – the [Read more…]
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