The large MPV segment in Europe has returned from its artificially high growth rate of 35% in the first quarter of 2014, which was due to sell-out pricing of the outgoing models of the Ford S-Max and Galaxy. In the second quarter, large MPV sales were down almost 7%, leading to a first half increase of 9%.
The S-Max enjoyed only two quarters in the lead of the segment, the fourth quarter of 2013 and the first quarter of 2014, until the Volkswagen Sharan struck back in the second quarter of this year, its 6% increase was enough to give it the edge over the S-Max in the first half.
Similarly, the Sharan’s sibling Seat Alhambra was outsold by the Galaxy in the fourth quarter of last year and had that model breathing down its neck in the first quarter of this year. In the second quarter, the Alhambra took some distance, as Ford’s sell-out pricing was apparently reduced. [Read more…]