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European car sales analysis April 2014 – brands

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Nissan-Qashqai-auto-sales-statistics-EuropeAfter exploring the models ranking in April and year-to-date, lets dig a little deeper into the brands ranking and trends.

Renault-Nissan is again the big winner this month, mostly thanks to big increases of Dacia and Nissan. The French-Japanese manufacturer is followed by the Volkswagen Group, where Skoda is responsible for 10.000 of the 13.000 added sales compared to last year. And PSA Peugeot-Citroën has some good news as well, with both brands back on track to increase sales.

At Fiat-Chrysler automobiles, the Fiat brand managed its third consecutive month of year-on-year growth, thanks to the continued success of the 500 and 500L. But on a smaller scale, Maserati and Jeep were among the biggest winners of the month in percentage terms. [Read more…]

European car sales analysis April 2014 – models

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Audi-A3-European-car-sales-analysisEuropean new car sales have increased 2,8% to 1.126.319 units in April, slowing down the year-to-date increase of 6,6% to 4.471.024 units for the first four months of 2014. April is the eighth consecutive month of year-over-year sales increases, but things are not all as positive as they may look: last month was still the third worst April in at least a decade.

The Volkswagen Group had yet another very successful month in the compact segment, with the Golf not only the best selling car overall as usual, but also adding more units on last year’s score than any other model in the top 15, both in April and year-to-date. But besides the Golf, the Audi A3 and Skoda Octavia both score their best April ever in the history of their respective nameplates, and both claim yet another European top-10 spot.

As a result, the VW Group has three cars in the compact segment top four, with only the Ford Focus in-between. As recently as 2006, the Opel Vauxhall Astra outsold the VW Golf in that segment, but the Golf is kicking its rival’s nuts this year with a 3:1 ratio and even the compact crossover VW Tiguan is outselling the Astra this month for the second time this year, and ever. The Astra has been around since 2009, but the Tiguan is even two years older, with just a few updates in that period.

April was also a great month for the Nissan Qashqai, as the new generation has hit showrooms all across Europe. The Qashqai is up 22,4% on last year and is set to come back into positive year-to-date territory by next month. Nissan has a great month overall, with also big gains for the Micra subcompact and the Note small MPV. [Read more…]

European car sales analysis March 2014

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Jaguar-F_type-Land_Rover-Range_Rover-sales-March-2014In March 2014, European car sales increased 10,4% to 1.489.796 vehicles, bringing first quarter sales up 8,1% to 3.353.180. March marked the seventh consecutive month of year-over-year growth, which is starting to recover from the crisis that hurt the European car market in the past few years, as sales have decreased every year since 2007, losing more than 22% of its total volume.

As usual in March, the UK has a big influence on the brand rankings because of the twice-annual registration plate change, which gives UK-oriented brands Ford, Vauxhall(/Opel), Honda, Nissan and Jaguar-Land Rover a single month boost compared to brands that are relatively weak in the United Kingdom. In fact, over 31% of total European volume was registered in the UK last month, whereas it is usually Europe’s second biggest market behind Germany, at around 16 to 18% of total European sales over a full year. [Read more…]

European car sales analysis February 2014

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Fiat-Panda-auto-sales-statistics-EuropeEuropean auto sales in February 2014 are up 3,6% when compared to February 2013, slowing down the year to date increase to 5,7% vs. the first two months of last year. The Volkswagen Golf is not surprisingly still the leader by far, actually increasing its lead over the number two, the Renault Clio, passing the Ford Fiesta and Volkswagen Polo to move up from fourth in January.

Notice the return of the Fiat Panda to the Europe top-10 at 8th place, leapfrogging its sister Fiat 500, which has outsold it for the past 8 months. It is also the first month of a year-over-year increase for the Panda, after a 14-month streak of decreases, since December 2012. In fact, the 2.800 unit lead over the 500 in February puts the Panda in the lead of the minicar segment Year To Date.

Another minicar with an excellent month is the Suzuki Alto, up 90% on last February. It’s noteworthy to mention this increase is fully carried by The Netherlands, where the Alto shot up from 562 sales and 15th place in February 2013 to first place and 2.279 sales this year. As a result, over 60% of all Alto’s sold in Europe this month were registered in The Netherlands. However, since this freak event is due to pre-registration of unsold cars, expect the Alto to tumble in the Dutch and also in the European ranking in the next months, until the arrival of its replacement, the Celerio. [Read more…]

European car sales analysis January 2014

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Renault-Captur-all-new-models-2013Auto sales in Europe are up 5% in January 2014, when compared to previous January. Similar to the 2013 full year data, small SUV’s and crossovers are the hottest segment, up 81% thanks to new model introductions. In fact, when we look at the all-new models, the Renault Captur and Peugeot 2008 take the top two spots, with the Chevrolet Trax in fourth position.

The midsized crossover Suzuki S-Cross makes a splashing entrance as well, already outselling its smaller sibling the SX4 for the third time in its five months on the market.

While non-premium cars are up 6%, sales of premium and luxury cars are up just 3%. But that doesn’t stop some premium models from making waves in the ranking. The Mercedes-Benz CLA is the third best selling all-new model, underscoring the success this model is enjoying. Mercedes-Benz is struggling to meet demand, as the CLA’s success is not limited to Europe, they are selling like hot cakes in the United States, China and other markets as well. And what about the new generation Mercedes-Benz S-Class? It sold 3,5 times as many cars in Europe than in January 2013. [Read more…]

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