After rising 6,3% in October, European car sales are up again in November 2014, for the 15th straight month, although with 984.578 units the growth rate has slowed to just 0,27%, the lowest this year, bringing down the year-to-date growth to 5,6% at close to 12 million units, which means 2014 is likely to finish at around 12,9 to 13 million sales, up 5 to 5,5 percent on 2013. However, I expect 2015 to be another difficult year with modest to no growth at all. And the slow recovery means the European car market is still a long way from pre-recession figures of around 15 million per year.
But some brands are growing much faster than others, as Jeep has more than doubled its November sales (up 133%), thanks to the addition of the small crossover Renegade and the continued success of the Grand Cherokee and the still very fresh Cherokee midsized crossover. MG Nanjing, the most successful Chinese manufacturer to date, despite being only present in the UK, continues its strong performance at +126,7%. And the third fastest growing brand is the Italian luxury automaker Maserati, which is enjoying a record year thanks to the successful Ghibli large premium sedan and its optional diesel engines.
In absolute figures, Nissan has added the most sales in November, gaining 6.363 units thanks to the new generations Qashqai and X-Trail and the addition of the Pulsar compact hatchback. Volkswagen and Seat follow suit, also thanks to their compact models Golf and Leon. [Read more…]