Sales of Large Pickups in the US rose by 5% in Q1 2016 to 508,392 vehicles, which seems like a lot but is in fact 18% lower then the quarterly sales record for the segment over the past ten years (622,244, in Q3 2006). With all models in the segment being relatively fresh, with the exception of the aging Toyota Tundra, one can reasonably expect growth to continue in the coming quarters, at least until gas prices rise and customers start switching to smaller pickups.
US sales 2015 Large Pick-up segment
Sales of Large Pick-up trucks in the US were up 5.2% in 2015 to 2,187,703 units, and 35.6% of those sales were the best selling vehicle in the US for 35 years running: the Ford F-series. However, as the F-series suffered from slow summer sales due to the change-over to the new, aluminum-bodied generation, the Chevrolet Silverado and GMC Sierra duo combined outsell their main rival for the first time since 2009. The two GM trucks are the only ones to gain share in the segment. Still, a 4% increase to over 780,000 Ford pick-up trucks is the highest volume for the nameplate since 2006, but a long way from the almost 940,000 sales in 2004.
US sales 2015 Q1-Q3 Large Pick-up segment
The Large Pick-up segment grew by 8% in the third quarter of the year, and 5% in the first three quarters of 2015.