The large MPV segment in Europe saw a sharp fall of 25% in the first three quarters of 2013 compared to the same period last year, with just the slowest selling of the only 9 players left in the segment selling more than last year. This shouldn’t come as a surprise, looking at the age of some of the models:
Lancia Voyager has been around as Chrysler Grand Voyager since 2007, rebadged into a Lancia in 2011 to replace the even slower-selling Phedra. But don’t expect Voyager to keep up this sales pace, numbers will keep going down faster than an iPhone battery.
Ford S-Max and Galaxy were introduced in 2006, when they shook up the segment. Their replacement is long overdue, because the production will move from the soon to be shuttered Genk factory to Spain, similar to Mondeo. The current versions are kept from even further declines with steep discounts and extra kit. If you’re looking for a good deal and don’t care about being hip and trendy (as every other MPV-owner), head straight to your Ford-dealer. Don’t expect the new generations to be able repeat the magic and turn the segment around once more. They’re still nothing more than large vans. [Read more…]