After five years of domination, the Audi A3 is no longer the best selling compact car from a luxury brand in Europe. In 2018, the Mercedes-Benz A-Class topped the charts for the very first time, as the overall segment shrank for the second year in a row, to below 800.000 sales, 5,2% of the entire European car market. The A-Class, helped by the introduction of the fourth generation, gained 7% to set the nameplate’s highest annual sales figure since 2005 at over 150.000 sales. The A3 lost 13% of its sales while the BMW 1-series was down 7% and was stuck in third place. Just off the podium we find two MPV models, of which the BMW 2-series Active/Gran Tourer is still the best seller despite losing 20% of its sales, as the Mercedes-Benz B-Class is down just 6%. The Mercedes-Benz CLA is down 9% which means it maintains is share of the segment, despite slowly starting to age. [Read more…]
After looking at September sales by brand, let us now look at how individual models performed.
NOTE: In an effort to make the monthly model tables as informative as possible, we will continue to update them over the next few months. As such, let us know what you think of the new table, and suggest any way you think the tables could be improved further. [Read more…]
Another month, another swing of the market. After the wild see-saw of earlier in 2018 seemed to stabilize when the market grew healthily in both May and June by an average of 5%, the market then swung back by 3.7% in July, and only recovered weakly in August. Still, that would have been preferable to the market’s performance in September, [Read more…]
In an effort to add even more information to the data we publish each month, as well as to accelerate the time-to-market of the information, we have revamped our monthly sales table. The aim is streamline the Highlights section to focus on just the very top take-aways, while the new Notes section of the table helps pull out interesting monthly trends [Read more…]
After see-sawing for most of the year, the market delivered a surprisingly stable performance in August, with sales up by 1.0%. However, because of the serious sales decline in July, the YTD growth is still just 1.4%, meaning that it’s far from guaranteed that 2018 will end up being a better year than 2017. Despite a lot of dynamism
The large passenger van segment in Europe shows booming growth in 2017 at +26% to just over a quarter million sales, helped by fresh product and optimistic views on the economy. The chart toppers Volkswagen Transporter T6 and its luxury derivative Multivan grow just 2% which reduces their share of the segment by 6,1 percentage points to 26,9% but is also a new annual record for the nameplate. In second place the full-sized Fiat Ducato also loses share with a 16% growth rate and sells just over half the volume of the segment leader, distancing the Mercedes-Benz V-Class in third place. Combining the V-Class with its utilitarian version Vito as VW does with its versions too (and as displayed in the graph as opposed to the table below where we split the versions for as far as we know the data), Mercedes would be in 2nd place with 53.000 sales and 21,2% share. The Renault Trafic and its sister model Opel/Vauxhall Vivaro are both up with the latter at the segment average but the former also losing share. The two latest additions to these quadruplets are the Fiat Talento and Nissan NV300, both way behind the two established iterations of the same Renault-developed van. [Read more…]
Sales of premium midsized cars in Europe dip slightly in 2017 with a 2% decline to 694.000 sales, 4,5% of the overall car market, down from 4,7% in 2016. This is a much better performance than that of mainstream midsized cars which are down 13% but both continue to lose volume to crossovers. Segment leader Mercedes-Benz C-Class consolidates its leadership with sales up less than 1% while its two closest rivals show double digit declines. Keep in mind that the C-Class is available in 4 versions: sedan, station wagon, coupe and convertible, while Audi and BMW split up sales of their traditional sedan and wagon versions from the more stylish counterparts. When combining all versions (as displayed in the graph), Audi takes the segment lead from BMW with over 207.000 sales (up from 206.000) vs nearly 194.000 sales (down from 212.000). Audi is boosted by the new generation A5 coupe, convertible and Sportback, up 41% on the outgoing model, although this may cannibalize sales of the regular A4, down 10%. However, that is not enough for the A5 to outsell its rival BMW 4-series, also available as a coupe, convertible and 4-door Gran Coupe. In the fourth quarter the 4-Series outsold the A5 again after the tables had been turned in Q2 and Q3. These 3 German brands now control 83,3% of the segment. However, as one of our readers pointed out a few weeks ago, Audi’s volume comes mostly from the entry-level engine specifications
Sales of premium compact cars Europe are back to their 2015 volume after peaking at almost 940.000 units in 2016. With nearly 874.000 sales in 2017, the segment accounts for 5,6% of the total European car market, down from 6,1% the year before. The average age of the models in this segment is relatively high which explains some of the decline. The top-10 models ranking is exactly the same as 2016 but there have been some individual fluctuations and we have a new leader in the brands ranking. Audi still holds the top spot with the A3, but its 14% loss means a 1,5 percentage point of lost share as its rivals are closing in. The Mercedes-Benz A-Class is pretty stable for a model that will be renewed in 2018 and stays ahead of the BMW 1-series as both models add more than a full percentage point of share. As a result, this top-3 increases its share of the segment to 51% and they are the only nameplates with 6-figure sales. The BMW 2-Series Active and Gran Tourer MPVs are down 15% as they’re being updated early 2018, but at least they remain well ahead of the Mercedes-Benz B-Class, whose next generation will also include a 7-seater option. In fifth place, Volvo is best of the rest as usual in the premium segments in Europe, with the V40 pretty stable at -6%.
The large SUV segment is one of the smallest in Europe with fewer than 53.000 sales in 2017, down 4%. Compare that to the US where almost 2 million of these vehicles were sold last year, up 9,4% and surpassing sales of midsized sedans for the first time. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. Then again, Ford entered the segment in 2016 by bringing the Edge over from the States. And while absolute volume remains relatively low (16.000 in Europe vs. nearly 143.000 in the US), it has quickly become the segment leader with more than 30% share. However, the Edge was already down 31% in the last quarter when the segment as a whole lost 25% as the entire top-5 lost by double digits. Only the low-volume SsangYong Rexton gained volume thanks to the all-new generation now available in Europe. [Read more…]
Sales of small crossovers in Europe took a pauze of their booming growth in recent years. The segment grew by 5% in 2017, to just under 1,51 million units, or 9,7% of the total market, up from 9,5% in 2016. In Q4, volume was up 14% again thanks to new brands entering the segment. The entire top-5 showed single digit growth or declines, indicating the growth is indeed fueled by new entrants. Even with a 2% decline and a resulting one full percentage point of share of the segment, the Renault Captur still rules and is the only nameplate in the class to sell over 200.000 units. Its closest rivals are still the Peugeot 2008 and Opel/Vauxhall Mokka, both with a 3% increase, although the latter was down by 15% in Q4, potentially from internal competition from the newly launched Crossland X, landing at #14 for the year after taking 6th place in the fourth quarter. The new generation Dacia Duster has started sales early 2018, but the outgoing version managed to show a 4% increase last year after a 13% gain in Q4. This is a new annual record for the nameplate. One of the models that made this segment popular Nissan Juke is down 6% but manages to leapfrog the Fiat 500X to reclaim 5th place even though it is one of the oldest models in the class. [Read more…]