European sales in the midsized segment have declined further in the second quarter of 2014 to show a loss of 5% over the first half. The Volkswagen Passat shows a smaller decline than the overall segment, even though its new generation has already been introduced to the press and will hit showrooms in the last quarter of this year.
Of only five models increasing their sales on last year, the Opel/Vauxhall Insignia is the fastest growing with sales up over one third thanks to a facelift and modernized engines. The second fastest gainer is the Skoda Superb, which also has been updated recently, and which could repeat the remarkable performance of its smaller sibling Skoda in the compact segment by ending the year on the podium of the midsize segment. It’s already leapfrogged the Peugeot 508 into fourth position and has its sights set on the Ford Mondeo.
Belgian production of the current generation Mondeo has already ended in July. After the summer break, Ford will start production of the new generation Mondeo in Spain, but that model won’t hit showrooms until December, leaving it vulnerable to be passed by the Skoda Superb. [Read more…]