Honda has confirmed rumors that the brand has no plans to develop a replacement to the European version of its Accord midsized sedan and station when the current eighth generation reaches the end of its life cycle. This shouldn’t come as a surprise considering the model’s sales have been decimated in the last decade. In 2004, Honda sold a record of 48.346 Accords in Europe, but that figure has dwindled more than 90% to a mere 4.467 units last year, while 2014 sales are off another 35% year to date.
The addition of Honda’s first in-house developed diesel engine in 2004 gave the model a much-needed boost, as more than half of all midsized cars sold in Europe are equipped with an oil burner, but it couldn’t save the Accord. Despite its reputation for undisputed quality, Honda’s midsized car was considered too expensive by most buyers, as Japanese production forced the brand to price the Accord against the premium offerings in the highly competitive midsized segment. [Read more…]