The premium midsized car segment in Europe is declining much slower than its non-premium counterpart, down just 6% in 2013, compared to -22% for the “regular midsize cars” . In fact, at 585.842 units, the premium segment has actually grown larger than the non-premium midsize segment at 563.410 units.
Perennial leader, the BMW 3-series is the only model in the top 6 to increase sales, topping out above 200.000 units for the first time since 2009. This is likely thanks to the introduction of the 3-series Touring station wagon, and the 3-series GT has added a handful of sales as well.
The 4-series coupe has been available since September, yet still outsold the Lexus IS, despite the Japanese model being the biggest winner of the segment, gaining 177% on 2012 thanks to the new generation with the more aggressive styling. [Read more…]