The Premium Midsized SUV segment in Europe continues its surge, with sales up 29% in the first half of 2015, boosted by new introductions to the segment, but also continued strength of the existing models, as only 2 SUVs show year-over-year declines (not including the discontinued Land Rover Freelander). The Volvo XC60 confirms it is now the new leader of the segment, with sales up 31% on last year. The XC60 has really been boosted by its facelift and engine updates last year, as it enjoyed record sales in 2014, and is set to do even better this year. As I predicted in the Q1 segment analysis, the Audi Q5 reclaims second place from the Range Rover Evoque. The Evoque will be updated later this year, and a convertible version will be added, although I doubt that will add a lot of volume to the model. A new generation Q5 should arrive next year, but Audi hasn’t yet confirmed this. [Read more…]
As expected, sales of midsized premium SUVs in Europe are booming thanks to a handful of new models and the continued improvement of existing players. After growing 11% to almost 300.000 units in 2014, the segment adds another third to its volume in the first quarter of this year. Extrapolating this growth rate to the full year, premium brands will sell almost 400.000 compact SUVs in 2015.
Volvo continues where it ended 2015 for the first time ever: on top of the ranking. The Volvo XC60 is up 26%, the highest of the top-5 and thus consolidates its new-found leadership. This is the only segment where Volvo clearly outsells its German competitors, which are even outsold by the Range Rover Evoque, although the Audi Q5 is likely to reclaim its #2 spot later this year, as the Evoque will be updated in the second half of the year. Besides that, the small Range Rover traditionally benefits from strong March sales in the UK to enjoy a strong first quarter. Remember it was the leader of the segment in Q1 of 2014? [Read more…]
The premium midsized SUV segment was booming in 2014, especially in the fourth quarter, when sales were up 25%, leading to a full-year increase of 11%. At close to 293.000 sales, the segment breaks its sales record and looks ready to easily blast through the 300.000 sales threshold in 2015. Leading the charge is the recently updated Volvo XC60, which flamboyantly takes the lead of the segment, for the first time ever in its 7-year long career. Volvo credits the increased popularity to its new generation of 4-cylinder engines, most notably the frugal diesel version, as the D4 engine accounts for more than one third of XC60 sales in Europe.
The XC60 had a particularly strong fourth quarter, selling almost 20.000 units in three months time, enabling it to pass the Audi Q5 which had controlled of the segment since Q2 after the Range Rover Evoque took an early lead in the first quarter. [Read more…]