The limousine segment in Europe has been re-energized in the third quarter of 2017 with a 21% increase in sales after small single digit improvements in the first half of the year. Almost all of the growth in the segment can be attributed to a single model, as only two other nameplates improve while 5 out of the 8 losers are down with double digits. The big winner is the Porsche Panamera with sales up almost six-fold on the previous generation last year, helped additionally by the launch of the Panamera S e-Hybrid in June, which accounted for 60% of the model’s sales since. That’s significantly higher than the brand’s own expectations of 10% to 15%. Part of the explanation for its success lies in tax benefits that some countries hand out to buyers of plug in vehicles. For example, the hybrid’s share of Panamera sales in Belgium was above 90%, and 70% in France. Balancing it out, about 25% of its sales in its largest market Germany are partly electrified. As a result, the Panamera was the best seller in July and in 2nd place of the segment in the third quarter ahead of the BMW 7-series but still behind the traditional leader Mercedes-Benz S-Class. Keep in mind that S-Class sales also include the Coupe and Convertible versions, so in pure sedan sales the 7-Series is on top of the ranking.