The Exotics segment grew by 5% compared to the first half of 2014, roughly in line with the whole industry. The problem with the headline figure is that it encompasses the whole of the Maserati brand, none of which are arguably exotic, but end up here because Maserati is the largest brand that does not break out their sales in the US.
So, excluding Maserati, the largest Exotic brand remains Bentley with over 1,200 sales in H1 2015 – even the 8% fall year-on-year was not bad for what is arguably a rather aged line-up by now. Still, it is reasonable to expect the sales figure to shoot up like crazy in a year or so when the Beluga… sorry, Bentayga goes on sale. For now, though, the brand was almost caught in sales terms by Ferrari, which is on course to go even better than its 2014 record of over 2,000 units sold in one year. The prancing horse is certainly doing better in the US than its main rival Lamborghini, who recorded less than half as many sales and lies in 5th despite a healthy 11% growth following the introduction of the Huracan. [Read more…]