Sales of midsized cars in Europe have declined by double digits in 2018 for the second consecutive year, after a sharp rebound in 2015 and stable sales in 2016. The segment which sold nearly 1 million units as recently as 10 years ago is now down to its lowest volume ever at less than half that volume. At just 450.000 sales, mainstream midsized cars now account for less than 3% of the European market, down from 3,5% in 2017 and from 6,9% in 2007. Only one nameplate in the segment has been able to add volume last year and only two saw single digit declines with the remaining players in double digit decline. Segment leader Volkswagen Passat did only slightly better than the rest of the segment at -16% to increase its share to 34,2% of the segment. Its platform sibling Skoda Superb holds on to 2nd place which means that a VW-Skoda duo finishes on top of the annual ranking in both the compact and midsized segments for the second consecutive year, and that VW Group now sells more than one of every two midsized cars sold in Europe, with these two models. The Opel/Vauxhall Insignia is the only model to even come close to the dominant players, and it was just 3.000 sales behind the Superb at the end of August, with sales up 25%. But then came the new WLTP fuel efficiency testing standards, and sales of the Insignia collapsed as in Q4 the model sold just half of what it sold in the same period of 2017, and it ended 2018 with a 7% loss. At least that means it improved its share of the segment to 15%. [Read more…]
Sales of midsized cars in Europe have returned to decline in 2017 after a sharp rebound in 2015 and stable sales in 2016. The segment which sold over 1 million units as recently as 10 years ago is now down to its second lowest volume ever, after 2014. At nearly 543.000 sales, mainstream midsized cars now account for just 3,5% of the European market, down from 4,2% in 2016 and from 6,9% in 2007. Only one nameplate in the segment has been able to add volume last year and only three saw single digit declines with the remaining players in double digit decline. Segment leader Volkswagen Passat did slightly better than the rest of the segment at -11% to increase its share to over one third of the segment. Its platform sibling Skoda Superb holds on to 2nd place which means that for the first time ever, a VW-Skoda duo finishes on top of the annual ranking in both the compact and midsized segments. VW Group increases its share of the segment to 48,8% with these two models. The Opel/Vauxhall Insignia is the only model to even come close to the dominant players, with stable sales for the year but a 62% gain in Q4 thanks to the new generation. In fact, the Insignia outsold the Superb in both the third and fourth quarter and should be able to claim second place in 2018. [Read more…]
The midsized car segment in Europe is in continuous decline as it is in the US. An 11% drop in sales in Q3 leads to a 14% loss in the first three quarters of the year. So far this year, only 2 nameplates manage to improve year-over-year and all but one of the other models show double digit declines. In the third quarter, 2 of the top-3 manage to improve their volume, but the distant segment leader VW Passat is still down by 8% this quarter. It still holds a one third share of the segment and like its smaller sibling Golf outsells its closest rival by more than a 2-to-1 margin and like in the compact car segment that #2 is a Skoda. That means the Volkswagen Group controls almost half of the sales in this segment. However, the Skoda Superb was outsold in Q3 by the all-new Opel/Vauxhall Insignia, which moves back onto the segment year-to-date podium by passing the Ford Mondeo, down 17% for the quarter and down 22% for the year.
The midsized car segment in Europe is in continuous decline as it is in the US. A 19% drop in sales in Q2 leads to a 16% loss in the first half of the year. With 286.049 sales, the segment now accounts for just 3,4% of total European volume. Only 2 nameplates manage to improve year-over-year and all but one of the other models show double digit declines. In Q2, the entire top-4 lost 13% or more, of which the segment leader Volkswagen Passat did the least bad and therefore improves its already high share of the segment to 33,2%, which means one in three midsized cars sold are a Passat. Count in the Skoda Superb and Volkswagen Group holds a whopping 48,8% share of the segment. The Superb has fallen into the red as well in Q2 after growing in the first quarter. But its second place of the segment is not under threat as its nearest two rivals drop even harder. The Ford Mondeo holds on to its 3rd place despite a 28% loss in Q2, as the Opel/Vauxhall Insignia loses 29% as customer deliveries of the new generation are only just starting. Expect the Insignia to finish 2017 ahead of the Mondeo again, as it has done ever since its launch.
Sales of midsized sedans (and station wagons) are crashing down hard in Europe just as they are across the Atlantic. In Q1 of 2017 sales were down 12% to just 145.500 units in an overall market up 7,8%. Only 3 nameplates in the segment improve year-over-year, and all others show double digit losses. In this depressed context, the Volkswagen Passat holds on to its commanding lead despite a 15% loss of volume. It still sells almost twice as many units as its closest rival, its platform sibling Skoda Superb. The two models increase their combined share of the segment to 46,9%, as the current generation Ford Mondeo just never really caught on in Europe and the Opel/Vauxhall Insignia suffers from its model change. As a result, the Mondeo is temporarily back onto the podium, but will be knocked off once deliveries of the new Insignia pick up steam. Perhaps it can even threaten the Superb for 2nd place over the course of the full year 2017.
The new Opel/Vauxhall Insignia Grand Sport is a fine-looking machine, though I may be a little bit less hot on it than some of the more enthusiastic commentators on the web. In particular, I feel that its detailing is a bit under-resolved, the rear is bland, and the whole looks less sporty than the model it replaces. One thing that I have to say I like a lot on the new model is the new prominent grille, which gives the car an aggressive aura that was maybe missing from the previous model. It also gives it, however, a more than a passing resemblance to one of its more premium competitors…
After discussing the Alpine A110, DS7 Crossback, Ford Fiesta, Kia Picanto, Mitsubishi Eclipse Cross and Opel/Vauxhall Crossland X in part 1, we’ll continue with the second bunch of Geneva launches. Let us know what you think and vote for your favorites below!
See, they do now how to design a great looking car at Opel/Vauxhall, as the new Insignia proves. Wow, this thing looks more capable then ever to steal each and every one of those 12 private sales annually from the Passat. The rest of the sales in this segment are corporate orders from leasing companies, some of which limit their client’s choices, which means even if the Insignia is the better (and better looking) car, not everyone who wants one will be able to get it. Too bad, because its low and wide proportions and almost coupe-like roofline of the hatchback absolutely make this one of the best looking cars in the segment, right up there with or maybe even ahead of the Renault Talisman and miles ahead of the dull Passat and already long-in-the-tooth Mondeo. Who could’ve said that of an Opel just a few years ago? The Americans are drooling over this thing to make it Stateside again as the Buick Regal (including the Wagon) and that’s actually pretty impressive for a brand that’s been known as a maker of uninspired middle-of-the-road cars for decades. [Read more…]
The midsized sedan (and station wagon) segment is losing ground in Europe just as it is across the Atlantic. In Q4 of 2016 sales were down 10% to end the year barely in the black: up just 1% from 2015 to 625.185 sales. In the last quarter, 7 models in the top-10 lost volume and all did so with double digits. The Volkswagen Passat holds on to its dominant lead but loses 3,4 percentage points of share compared to 2015 while its sibling Skoda Superb surges 70% to take 2nd place, which means Volkswagen Group still grows its share of the segment to almost 47%. The traditional podium fighters Opel/Vauxhall Insignia and Ford Mondeo are kicked down to fight for 3rd and 4th place. The Insignia holds on to its podium spot for the year, but in Q4 the Mondeo sold 600 units more than its rival which will be replaced by a new generation in 2017. However, there’s a new challenger on the block: In December the Renault Talisman outsold both of them to claim the segment 3rd place. With the Insignia weakened due to the model change and the current Mondeo having never struck a chord with European buyers, the Talisman should have a shot at the podium in the first half of the year, although the Insignia will strike back when the new generation has launched, helped by its popularity in the UK market where the Renault is absent.
The midsized car segment in Europe grew sharply in 2015 as two of the best sellers were renewed, but that growth has flattened to just 5% in the first nine months of 2016, slower than the overall market at +7,5%. This hasn’t stopped Volkswagen Group to increase its share of the segment from 43,1% last year to 46,2% this year, and occupying the top two spots of the podium. The VW Passat loses 4% but is still ultra dominant with almost one-in-three sales in this segment, followed by the Skoda Superb which almost doubles its volume of last year thanks to the new generation. In Q3 the Opel/Vauxhall Insignia was only 500 units behind the Superb, despite being due for a replacement early 2017. That leaves the Ford Mondeo in fourth place, unable to make a fist against the much older Insignia.
The midsized car segment in Europe grew sharply in 2015 as two of the best sellers were renewed, but that growth has flattened to 8% in the first half of 2016, slightly slower than the overall market at +8,8%. With sales flat year-over-year, the Volkswagen Passat loses some market share, but is still at 32,7% of segment shares. Combined with sales of its sister model, the Skoda Superb, the Volkswagen MQB platform underpins almost 1 in every 2 midsized cars sold in Europe. The Superb has doubled its sales of last year, thanks to the very successful launch of its new generation, but also because its closest rivals lost volume. The Opel/Vauxhall Insignia is about to be replaced in the second half of this year, and the Ford Mondeo simply hasn’t hit a chord with European buyers. Its design is only evolutionary from the previous generation, especially from the rear three-quarters, and was already two years old in the US (as the Fusion) and China before production in Europe finally started. The Peugeot 508 is aging as well and continues to lose share, but PSA has made clear there are no plans yet to develop another midsized sedan (and station wagon), as the company is focusing on crossovers and SUVs, a segment where it believes it can compete better against Volkswagen and the luxury brands.