2018 Sales of small MPVs in Europe are falling at accelerating pace with a 48% decline to fewer than 135.000 sales, which means the segment now accounts for less than 1% of total European volume. And this result would have been much worse if we hadn’t decided to include the Honda Jazz into this segment now as well, after frequent comments from our readers. The Jazz is also classified a subcompact hatchback, but we agree there’s validity in the reasoning why it should also be compared to the small MPVs. Without the Jazz, the segment would be down 57% as it’s now one of just 2 models to improve their sales in this segment, whil all others lose 20% or more. The Fiat 500L holds on to its segment lead and increases its share of the segment as it has done every year since its launch. But that’s less a result of its own strength than of the segment’s weakness as sales off the big Fiat have declined for 4 years in a row now, just by less than the overall segment as competitors have been killed. The Jazz now moves into second place of the segment, by far the highest of any Honda model in any segment in Europe. [Read more…]
Sales of small MPVs in Europe are falling at accelerating pace with a 44% decline in the fourth quarter leading to a loss of 26% in 2017. With less than 225.000 sales the segment now accounts for just 1,5% of total European volume, down from 2% in 2016. With two more models being pulled out of the class, this segment will consist of just 4 models as of 2018, of which one a low-volume EV. With a 23% loss the segment leader Fiat 500L actually improves its share of the shrinking segment to 28,1% but still sells almost 20.000 fewer units. It has also become more dependent on its home market Italy, which accounts for 73,6% of its European sales in 2017. At least the 500L can claim that it’s the best seller in one country: its production home Serbia. The surprise #2 of the segment this year is the Ford B-Max with a gain of 7%. What’s surprising about this is that until last year, sales of the B-Max had been slowly declining for 4 years, and moreover production of the model ended in September 2017. The last few thousand remaining in dealer stock will be sold off in early 2018. As a result of PSA replacing the Opel/Vauxhall Meriva and Citroën C3 Picasso with crossover models, sales of these two models were also in freefall in Q4, and these two will also sell of remaining stock in early 2018. [Read more…]
Sales of small MPVs in Europe accelerate their decline in Q3 of 2017. After a 14% loss in 2016, a 10% decline in Q1, a 23% decline in Q2, the segment loses 35% in the third quarter, bringing the year-to-date figure to just over 190.000 sales, down 22% on last year as we continue to lose players in the segment. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, gains an impressive 34% in the third quarter, which makes it the best selling model in the segment for that period. However, that party won’t last too long as production of the model has ended last September. The traditional segment leader Fiat 500L is down at a similar rate as the rest of the segment and holds on to its 27% share of the segment. [Read more…]
Sales of small MPVs in Europe accelerate their decline in Q2 of 2017. After a 14% loss in 2016, a 10% decline in Q1, the segment loses 23% in the second quarter, bringing the first half figure to 146.494 sales, down 17% on last year. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, suddenly gains 15% in the second quarter, as dealers are getting rid of the remaining stock models before production is scheduled to end next September. This allows the B-Max not only to become the only model in the first half to increase its sales, but also to overtake the Opel/Vauxhall Meriva for 2nd place. The Meriva has been replaced by the crossover Opel/Vauxhall Crossland X and will also be phased out soon. As a result, segment leader Fiat 500L is likely to increase its share of this shrinking segment in the second half of the year, even though it too sees its demand fall, at a similar pace as the rest of the segment: -22% in Q2 and -18% in the half. The 500L now holds 27,6% of the segment. Three quarters of its sales come from its home market Italy, but at least it manages to be the best selling car overall in one European country: Serbia, where it is produced in the former Zastava (Yugo) factory.
The small MPV segment in Europe continues to lose volume, with another 10% decline in the first quarter of 2017, to just 78.000 sales. Every single nameplate lost volume compared to Q1 of 2016, except for the single newcomer to the segement. The traditional segment leader Fiat 500L loses share but still accounts for more than 1 in 4 cars sold in this segment. 72,5% of its volume comes from its home market Italy, the highest of the 500 family. Despite almost being replaced by the more crossover-like Crossland X, the Opel/Vauxhall Meriva manages to finish Q1 as the best performer of the segment, with sales virtually stable (down just 28 units). The Ford B-Max with its sliding rear doors is also relatively stable with a loss of “just” 8% and therefore gains share of the segment.