EV and PHEV sales in Europe continue to break records in 2019 with a 64% increase to nearly 565,000 sales of plug-in vehicles, which is 3.6% of the total European car market, up from 2.2% in 2018. Of this, full electric cars make up 361,000 sales, up 90% on the previous year, which gives them a 2.3% share of the car market. PHEV sales are up 31% to 203,000 units, which is a share of 1.3%. These figures are only set to improve significantly again in 2020 as the new average fleet emissions quota of 95 grams per kilometer are virtually impossible to be reached for any brand without plug-in vehicles which will be counted double towards the fleet average.
The compact car segment in Europe sees 5% fewer deliveries in 2019, as Europe’s #2 segment is down to 2.65 sales, or 16.9% of the total European car market, down from 18% in 2018. Europe’s best seller is obviously also still the segment leader, but the VW Golf is down 8% as the new generation will arrive in showrooms early 2020. The Ford Focus was new for 2019 and makes a 13% jump to leapfrog the Skoda Octavia and get back above 200,000 sales again. The Octavia is surprisingly stable considering it too will be renewed in 2020. The Peugeot 308 is down 8% and moves ahead of the Opel/Vauxhall Astra, down 14% as a minor facelift has done little to save the model from falling further. The Astra will have trouble staying ahead of the Seat Leon, Toyota Corolla and Renault Megane in 2020, as the Leon will be renewed, the Megane will get a facelift and an optional plug-in hybrid version and the Corolla has great momentum since its redesign, helped by the two hybrid versions and becoming the overall best selling model in Ireland, Latvia and Lithiania and taking overall 2nd place in Estonia, Finland and Poland.
Sales of EVs and PHEVs in the US showed a decline of 9% in 2019 after a very slow second half of the year. Battery electric vehicle sales were up 3% to nearly 240,000 which is about 1.4% of the total US car market, up from 1.3% in 2018. Plug-in hybrid sales were down a harsh 31% to below 89,000 which is 0.5% of the total US car market, down from 0.7% in 2018. And while the PHEV market is very fragmented with 16 different brands offering 30 models of which none has a share of more than 10%, the EV market is clearly dominated by a single player: Tesla. More than 8 out of every 10 EVs sold in the US are from the Californian brand, with the second best selling brand, Chevrolet, holding just 6.8% of the market. Another interesting trend to see is that dedicated green vehicles appear to be much more popular than electrified versions of existing models. The top-6 best selling EVs which account for 94.4% of all EV sales in the US are EV-only models, while from the other models only the VW e-Golf and the Fiat 500e manage to get a take rate above 10% for the EV version. [Read more…]
Sales of compact cars in the United States are down by a worrying 16% in 2019, and the segment is down 1.6 percentage points of share of the total US car market, to 9.7%. It now holds 35% of the sedan market in the US, down from 36.8% in 2018. The Honda Civic and Toyota Corolla consolidate their leadership thanks to stable sales while their closest two rivals both see their sales drop by double digits. The Civic and Corolla are now not only the only two nameplates to sell over 300,000 cars each, but also the only ones to sell over 200,000 cars, with the Nissan Sentra and Hyundai Elantra both dropping below that threshold as both are down by 13%. The Civic and Corolla together hold 38% of the compact car segment (39.7% of non-luxury compact cars), up from 32% in 2018. We lose three members of the 100k sales club, as the Ford Focus and Chevrolet Cruze have been killed by their manufacturers and the Kia Forte dropped below that mark despite falling slower than the overall segment. We do welcome a returning member after a 1-year absence with the Jetta back above 100,000 sales again, allowing it to jump from 8th in 2018 to 5th in 2019. [Read more…]
EV and PHEV sales in Europe continue to break records in 2019 with a 38% increase to nearly 383.000 sales of plug-in vehicles in the first three quarters of the year, of which more than 257.500 full electric cars and over 125.000 plug-in hybrid cars. Sales of the former almost doubled at +93% while PHEV sales were actually down at -13%. The latter is a result of the new WLTP fuel efficiency cycle and new, tougher government incentive requirements in some countries, which PHEVs only qualify if they have an electric range of at least 50km. If in 2018 battery electric cars outsold PHEVs for the first time, in the first three quarters of 2019 more than twice as many EVs were delivered than plug-in hybrids. Plug-in vehicles accounted for 3,2% of the European car market, up from 2,2% in the full year 2018.
- Segment down 7% YTD, still makes up 13,1% of the European new car market, down 0,8 percentage points.
- VW Golf remains firmly on top despite the changeover to the 8th generation in Q4
- Skoda Octavia outsold the Ford Focus in Q3 but remains #3 YTD
- Opel/Vauxhall Astra and Seat Leon outsold the Peugeot 308 in Q3 and are closing in YTD, Astra leapfrogs Leon for 6th place
- Toyota Corolla was the #4 seller in Q3 and moves up to 8th place YTD with a clear chance of finishing in 7th. Combined sales of the outgoing Toyota Auris and incoming Corolla are already good for a 4th place of the segment
- Mazda3 clearly outsold the Honda Civic in Q3, but seems too far behind YTD
- Skoda Scala so far unable to make up for lost sales of the outgoing Skoda Rapid, despite a 13th place for the former in Q3
- Nissan Leaf outsells Hyundai Ioniq in Q3
- Fiat Tipo is the worst performer in the segment top-10 at -25%, Kia Ceed best performer at +37% but still knocked down to #9 YTD by Corolla.
The compact car segment in Europe slows down its decline in the second quarter of 2019, with a loss of 8% to just over 557.000 sales, but is still down 11% for the first half as Europe’s second largest segment now accounts for 13,1% of the total market, down from 14,1% in the first six months of 2018. In both quarters the compact car segment showed lower sales than the small crossover segment (up 11% to 14,2% share of the market) and that makes the small crossovers are now the second largest segment in Europe, pushing the compact cars to #3. At least the overall best selling model still comes from the compact car segment, although the Volkswagen Golf is under threat from the Renault Clio now that a redesigned Mk VIII Golf is on the way and Volkswagen has an internal competitor with the T-Roc. Among compact cars, the Golf is still the dominant leader, even though its share is down by 0,7 percentage points to 20,4%, as it lost 14% of its sales in the first half of 2019. The already renewed Ford Focus is still in 2nd place but its margin over the Skoda Octavia was significantly smaller in Q2 with less than 700 sales separating them. The Focus is the only nameplate in the top-7 to improve its sales.
Compact segment is heading towards one of its worst year of the past three decades
Sales in the US Compact segment fell by 15.5% to 821,200 in the first half of 2019. If the segment’s performance turns any more sour, 2019 may mark its biggest sales decline of the past three years, topping the 17% sales decline the segment experienced in 2009. In fact, with few new models on the horizon the segment’s decline appears [Read more…]
EV and PHEV sales in Europe continue to break records in 2019 with a 44% increase to nearly 126.000 sales of plug-in vehicles, of which close to 83.000 full electric cars and almost 43.000 plug-in hybrid cars. Sales of the former surged almost doubled at +94% while PHEV sales were virtually stable at -3%. If in 2018 battery electric cars outsold PHEVs for the first time, in the first quarter of 2019 almost twice as many EVs were delivered than plug-in hybrids. Plug-in vehicles accounted for 3,1% of the European car market, up from 2% in the first quarter of 2018 and 2,2% in the full year 2018.
The compact car segment in Europe is in faster decline than the overall market in the first quarter of 2019, with a loss of 14% to 528.363 sales, as Europe’s second largest segment now accounts for 13% of the total market, down from 14,3% in Q1 of 2018. That means it is under threat from the small crossover segment (up 11% to 14% share of the market). This is also one of the main reasons for the decline of the compact car segment: customers deflecting to crossovers. Segment best seller Volkswagen Golf is due for a redesign this year and loses 16% of its volume but still holds a commanding lead over its competition. In second place we now find the Ford Focus with sales up 8% thanks to its new generation, outselling the Skoda Octavia by a significant margin and thus ending a two-year period with the VW Group in the top two spots. The last time another manufacturer held a top-2 position in this segment was 2016 when the Opel/Vauxhall Astra was the Golf’s nearest rival, but so far this year the Astra is down into 5th place with sales down 18%. The Peugeot 308 moves up a spot to #4 despite also losing volume, but improves its share of the segment by 0,7 percentage points. The Seat Leon and Renault Megane also do slightly better than the overall segment but are still down by double digits, while the Kia Ceed is up an impressive 35%, helped by the addition of the Sportswagon and ProCeed versions. This moves the Ceed into 8th place, its highest ever ranking in the compact car segment in Europe.