The frantic pace of growth continues as new Ford EcoSport, Hyundai Kona and Nissan Kicks find success
Sales in the US Subcompact SUV segment rose by 31.5% to 601,943 in 2018, a significant increase on the 6.5% growth rate the segment recorded last year, and more in keeping with the almost-40% growth rate it recorded in 2016. This once again made it the quickest-growing segment, significantly outpacing the 20% growth rate recorded by the [Read more…]
The frantic pace of growth continues as new Ford EcoSport and Hyundai Kona find success
Sales in the US Subcompact SUV segment rose by 35.2% to 295,101 in the first half of 2018, with growth quickening even compared to the 33.3% registered in the first quarter of the year. With the new Ford EcoSport and Hyundai Kona getting up to speed in the market, and the new Nissan Kicks just going on sale in June, the segment could yet [Read more…]
To me one of the biggest surprises of the LA Auto Show was Nissan’s announcement that the Kicks will replace the Juke in the Subcompact SUV segment. Is this a copout for the once-bold manufacturer, or an astute business decision?