The Subcompact SUV was the fastest-growing of all segments in the US, exactly doubling its sales compared to the first half of 2014. And if that was not enough to convince you that it was the place to be right now – half of the cars were new to the segment, making this also the “freshest” from among all segments.
The new segment leader is the Buick Encore, whose sales rose 29% year-on-year. The little SUV, developed in Europe as the Opel/Vauxhall Mokka, clearly found good traction in the market with its combination of good looks, small dimensions and reasonable spaciousness. Its success took parent GM by surprise (it is the first time that a Buick has led a segment in sales in… ever?), and it belatedly decided to start selling its sister car, the Chevrolet Trax, to the US market. The effect? Immediate jump to second spot with almost 25,000 sales.