After more than 1 million small crossovers and SUVs were sold in Europe in 2015, this remains one of the fastest growing segments with an increase of 16% to 1,4 million sales in 2016, more than half the volume of the subcompact hatchbacks, Europe largest segment and the models on which most of these crossovers are based. The growth is mostly fueled by recent model introductions, as proven by the fact that the entire top-4 loses share of the segment. Still, only two models in the top-10 lose volume in 2016, although that figure doubles to four in the last quarter. As expected, the Renault Captur holds on to the segment lead and becomes the first small crossover to sell over 200.000 units annually in Europe. More surprisingly, the Captur manages this performance without having been updated since its launch while its two closes rivals have been facelifted in 2016. Of these two, the Opel/Vauxhall Mokka sees stable sales and loses its second place to the Peugeot 2008, the fastest growing model in the top-4.
Sales in the Subcompact SUV segment surged by a whopping 44.1 percent compared to 2015, the fastest rate of growth by far in 2016, and more than double that recorded by the second-fastest growing segment, Large SUV. What’s more, with 396,960 sales in 2016 the Subcompact SUV segment surpassed the Large SUV segment in sales for the first time, and should reach half a million sales in either 2017 or 2018. However, it’s important to keep in mind that, for all its growth, the segment remains relatively small compared to the other SUV segments: 2016 saw over 1.8 million Mid-sized SUVs being sold, as well as almost 3.1 million Compact SUVs. [Read more…]
At +23% in the first nine months of 2016, the small crossover segment is still one of the fastest growing mainstream segments in Europe. Compared to the same period of last year, the segment has added almost 190.000 units of volume, pushing it past the one million sales mark after just three quarters of the year, a figure which it only hit in December of last year. Small crossovers outsold their larger counterpart midsized crossovers in the second quarter, but have fallen back behind again in Q3 as a result of surging sales in that segment thanks to a number of new launches there. The Renault Captur continues to improve but also to lose its dominant market share as the number of players in this segment grows. Its closest two challengers, the Peugeot 2008 and Opel/Vauxhall Mokka have both been facelifted this year and had a neck-and-neck race in Q3, which means the former holds on to 2nd place of the segment year-to-date.
The booming sales growth of the subcompact crossover segment is starting to flatten out, with “just” 18% growth in Q3 of 2016, compared to almost doubling in size in the first half of the year. Of course, as successful newly released models celebrate their first anniversary, and no new models hit the market, it’s only natural for sales to stabilize somewhat. Still, the segment outgrows the overall market fairly and squarely, and only two out of the seven models in the segment lose volume, with four out of the remaining five still in double or even triple digit growth. The segment leader Jeep Renegade is starting to lose its dominance, with just 25 sales separating it from the segment #2 in the third quarter. [Read more…]
The small crossover segment is still the fastest growing mainstream segment in Europe at +28% and over 150.000 additional sales in the first half of 2016. But what’s more earthshaking is that for the first time ever, small crossovers outsold their larger counterpart midsized crossovers in the second quarter of 2016: 367.000 vs. 363.000. As a result, the “Captur-segment” is within 23.000 sales of the “Qashqai-segment” for the first half and could become the bigger of the two by year-end. Almost all models share in the glory, as only two out of the 17 remaining models lost volume, and by less than 1.000 units combined, while 11 models show either double digit or triple digit growth, or are entirely new. The segment leader Renault Captur keeps improving as well, but also keeps losing share as it grows slower than the segment as a whole at +10%. The Captur’s leadership is unthreatened though, as its closest rival of last year Opel/Vauxhall Mokka improved just 3% as it awaits a facelift, and that has allowed the already updated Peugeot 2008 to leapfrog the Mokka and reclaim the #2 spot thanks to sales up 13%.
Sales of subcompact SUVs and crossovers continue booming in the US, almost doubling its sales to 183,758 units in the first half of 2016. While the growth rate in the second quarter, 50 percent, was not as impressive as the 162 percent growth rate the segment recorded in the first quarter, it still made it the fastest-growing segment by a mile – the second-fastest growing segment, Minivans, grew by 25 percent by comparison, while the market overall grew by only 1 percent over the first half of the year.
The small crossover segment is still the fastest growing in Europe at +30% and almost 80.000 additional sales in the first quarter of 2016. That means this segment is now bigger in volume than the midsized crossover segment was in the same period last year. The growth is fueled by new products, but also the existing models keep improving steadily, with just 3 models in the top-15 losing sales, and none more than 5%. The Renault Captur remains the best selling small crossover in Europe, but loses share as it grows by just 4%. The competition is closing in, as the Peugeot 2008 adds 10% to its volume of last year and leapfrogs the Opel/Vauxhall Mokka to take second place. Until last year, France was the biggest market for small crossovers, and the two French models benefited from their home market strength. Now they’re starting to gain popularity across Europe, including the UK, where the Captur is a top-25 player and Renault’s best selling model. A welcome success for the French brand which was almost decimated across the Channel just a few years ago.[Read more…]
Sales of subcompact SUVs and crossovers are booming in the US as they are in Europe, helped by an influx of new models as the segment has grown from just three players in the first quarter of 2015 to seven this year. Total segment sales grew 162,5% to 83,163 units, by far the fastest growth of all mainstream SUV segments, but it’s also still by far the smallest segment in terms of volume. We also have a new leader in town, as the Jeep Renegade is an instant blockbuster. It finished its introduction year in third place behind the two General Motors models, but has taken firm control of the segment in 2016, selling 27% more than its closest competitor, the former segment leader Buick Encore. Not that Buick, or GM for that matter, has anything to complain about: the Encore still added almost a quarter to its volume of last year, and that’s before it’s being facelifted later this year. The Chevrolet Trax drops from second to fourth place but manages to improve 42% on its volume of Q1. As a result, General Motors is still the leader of the segment with its twin models, ahead of Fiat Chrysler Automobiles with its two models. [Read more…]
Sales in the subcompact SUV segment rose by an astonishing 214% between 2014 and 2015, driven by the introduction of five new models to the market in 2015, which more than tripled the number of models to seven. It is clearly a fast-evolving segment, but no longer a niche one with almost 300,000 sales in 2015. In fact, it is entirely conceivable this segment will reach 500,000 units in 2016 as new carmakers enter the segment, and more and more consumers switch away from their mainstream hatchbacks and downsize from their compact SUVs. [Read more…]
The Small crossover segment has been the hottest segment in Europe for a while now and the end is not in sight as new players continue to broaden the choice for car buyers. In 2015, the segment grew by 46% as more than 1 million small crossovers were sold for the first time ever, which makes it bigger than for example the midsized MPV segment (Renault Scenic, VW Touran etc.). Only one model in the top-15 sees its volume decrease, albeit by a slight 2% and except for one more model, all others are either up by double digits or better, or entirely new to the segment. In this onslaught of increased competition, the top-5 all lose share but none as much as the leader Renault Captur, which loses more 4 percentage points despite improving sales by another 18% to almost 200.000 units. This is an excellent performance from a model which was estimated by Renault itself to sell about 120.000 annual units.
However, the Captur is under threat from the Opel/Vauxhall Mokka, which is up 28% and therefore adds more volume than the Captur (+35.809 vs. +30.046). With a facelifted Mokka on display at the upcoming Geneva Auto Show in March and Renault busy launching the new Scenic, that trend is likely to continue this year, although I expect the French crossover to keep the lead.