Slow rollout of new Ford Ranger and Jeep Gladiator resulted in good but not great segment growth
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Sales in the US Small Pickup segment rose by 15.0% to 298,120 in the first half of 2019, just a bit slower than the 15.9% rate at which they grew in 2018. However, now that the Ford Ranger and the long-awaited Jeep Gladiator pickup have finally hit the market their sales are bound to build up in the second half of the year – this means that [Read more…]
Segment grows by more 15% even before Ford Ranger and Jeep Gladiator swell sales in 2019
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Sales in the US Small Pickup segment rose by 15.9% to 524,231 in 2018, the first time sales have climbed over half a million vehicles in almost two decades, and not far off the record the segment set in 1999, when 543,438 were sold. What’s more, with the Ford Ranger and the long-awaited Jeep Gladiator pickup finally arriving in the coming [Read more…]
The imminent arrival of the Ford Ranger and Jeep pickup will find a segment with a sustained growth rate
Sales in the US Small Pickup segment rose by 19.9% to 259,119 in the first half of 2018, with second quarter growth slowing only a little bit from the level achieved in the first quarter of the year. With the Ford Ranger and the long-awaited Jeep Gladiator pickup finally arriving later this year the segment is set for a nice period of expansion, [Read more…]
Segment records strong growth, led by segment leaders and 10-year-old Nissan Frontier
Sales in the US Small Pickup segment rose by 21.3% to 119,681 in the first quarter of 2018, a substantially higher rate of sales growth than the 0.9% recorded in 2017. The Ford Ranger and the long-awaited Jeep Gladiator pickup will finally arrive later this year, bringing in further buyers, though whether the segment can expand much beyond [Read more…]
The segment eeks out moderate growth in 2017 as sales of new Honda Ridgeline already started declining in the second half of the year
Sales in the Pickup segment rose by 0.5% to 116,828 in the fourth quarter of 2017, while overall sales in 2017 rose by 0.9% to 452,335, a substantial climbdown for the hefty 26% growth rate the segment registered in 2016. However, things are looking up in 2018, with the imminent arrival of the eagerly-awaited Jeep Wrangler pickup and the return [Read more…]
The segment with the highest growth in 2016 registers its first quarterly loss in years
After barely growing in the first two quarters the Small Pickup segment shrank by 1% in the third quarter of 2017, a substantial climbdown for the hefty 26% growth rate the segment registered in 2016. Moreover, with the replacement for the Nissan Frontier, the eagerly-awaited Jeep Wrangler pickup and the return of the Ford Ranger still a while away, it is unlikely the segment will see a huge upturn anytime soon.
After finishing 2016 as the fastest growing segment, with a growth rate of 25.5%, things have slowed down considerably, resulting in a growth rate of only 2.4% over the first half of 2017. Moreover, rather than being evenly spread among all models, the remaining growth in the segment is being driven by one model only: the all-new Honda Ridgeline. With the replacement for the Nissan Frontier, the eagerly-awaited Jeep Wrangler pickup and the return of the Ford Ranger still a while away, it is unlikely the segment will see a huge upturn anytime soon.
The Small Pickup segment was the fastest growing segment in 2016 with a gain of 25.5%, but it has stabilized in the first quarter of 2017 with an improvement of just 2.6% to 98,668 sales. That still compares favorably against an overall market that’s slightly down, but the segment has clearly lost its mojo. And if we zoom in on the individual models, we see that all of the segment growth can be attributed to a single model: the all-new Honda Ridgeline, as all other players lose volume. Since Nissan still haven’t given any updates on the arrival of the next generation Frontier and the eagerly awaited Jeep Wrangler pickup is unlikely to make it to dealerships this year, the success of the segment depends on the return of the Ford Ranger later this year.
Sales in the Small Pickup segment grew by 25.5 percent in 2016, making it the second-fastest-growing segment, and significantly outpacing the 2.5 percent growth rate of the Large Pickup segment. Morevoer, there is much more scope for growth in the segment, a fact recognized by Honda when it decided to develop the second-generation Ridgeline that went on sale in 2016. Still, with 448,399 sales in 2016 the segment was only a fifth of the size of the Large Pickup segment, and remains smaller than it was a decade ago (sales in 2006 were 562,657). With the recent introduction of the Ridgeline and the heaviliy-modified-for-2016 Toyota Tacoma 2017 is unlikely to bring new metal, with Nissan taking its sweet time with the replacement for the Frontier and Jeep with the long-awaited pickup version of the Wrangler.
Sales in the small pickup segment grew by 40% in the third quarter of 2016, as a sign the segment resurrecting from being considered dead just a few years ago when it was abandoned by the Detroit 3. With one of them (GM) having returned two years ago and one of the other two planning to return within the next few years (Ford), the segment is looking more than healthy again. Year-to-date, the segment is up 24%, which means more than half of the growth in the first nine months of the year can be attributed to the third quarter. Each of the segment’s five models improves on last year’s Q3 and year-to-date volume, and all but one do so with double digits or better. That compares to a loss of 2% for the full-sized pickup truck segment in Q3.