As you can read in the European car sales brand ranking for August 2014, Volkswagen enjoyed a particularly strong month of August, reaching a record market share. This is a result of strong performances from all of its core models, with the exception of the Up! minicar.
The next generation Volkswagen Passat midsized car will be introduced at the Paris Motor Show later this week, but run-out pricing of the outgoing model gave the Passat a last minute boost before handing over the moniker to its successor. VW also experienced strong demand for its European best seller the Golf as well as the recently updated Polo subcompact, which claimed a second place behind the Golf in the models ranking, outselling its rivals Renault Clio and Ford Fiesta. The Fiesta was down into fourth position in August, but will make a strong comeback next month, as September is traditionally the second best month of the year for car sales in the UK, which is the most important market for the subcompact Ford.
And the Golf Sportsvan has stormed up the charts to aggressively take the lead of the midsized MPV segment in only its fourth month of sales, a result its predecessor the Golf Plus has never managed to accomplish.
Any good news for other brands? Sure, it’s worth mentioning that the Citroen C4 Cactus has already outsold the regular Citroen C4 hatchback in only its third month of sales, although looking at the drop in C4 sales, it’s difficult not to wonder how many of these sales are intrabrand cannibalization.
In July, the Mercedes-Benz GLA outsold the BMW X1 for the first time, and I wondered if the GLA would be able to threaten the Audi Q3. Well, the small Mercedes crossover was already just a mere 275 units behind the Q3 in August. If it continues this strong performance, the GLA will lead the compact premium SUV segment as soon as September. [Read more…]