After discussing the April 2017 European car brand sales ranking, let’s take a closer look at which individual models are helping their brand succeed or fail. After the freak event in March, when the Volkswagen Golf was not the best selling car in Europe, things have returned to normal in April, although the Golf is still the biggest loser by far in the top-25 wiht a loss of more than 28% on last year. The Golf lost more sales from April 2016 to April 2017 than its rival Renault Megane sold last month (Golf: -13.831 units). And while the Golf no longer sells double the volume of its nearest competitor, it still has a gap of almost 10.000 sales to the #2, as the entire top-3 is down. One culprit for the Golf’s demise is obvious in 4th place: the success of the Volkswagen Tiguan, up 70% to equal its highest ranking ever. Last month’s leader Ford Fiesta is down to 7th place as it’s payback time for its dependence on the UK market, which was exceptionally strong in March, but exceptionally weak in April. The same can be said of the Opel/Vauxhall Corsa, down 15% into 8th place. We welcome the Citroën C3 into the top-10 for the first time ever, as it even threatens to outsell its recently acquired stablemate Corsa. The Skoda Octavia is back into the top-10 which means there’s only one crossover in the top-10, as the Nissan Qashqai and Renault Captur are both just outside. The Captur is down 14% but remains ahead of its rivals Peugeot 2008 (#14) and Opel/Vauxhall Mokka X (#25), which are both down by single digits as competition in the segment has intensified by the arrival of new players. [Read more…]
The Chinese car market is fluctuating in the first four months of 2017: After a stable January, a promising 20% gain in February 2017 and a modest growth of 2,9% in March, April sales are down 2,2% again, for a total of 1,68 million units. Of course, this is still the second-best ever April figure, and the YTD total now stands at 7,54 million, an increase of 3,8% on the first four months of 2016. The Seasonally Adjusted Annualized selling Rate stands at 21,4 million in April, the lowest figure in the past 12 months. Sales of vehicles with engines of 1,6 liters or less fell 10% to 1.14 million, after the central government phased out a tax break on these models at the beginning of this year. SUVs and crossovers are once again the main (and only) winners in April with sales up 10% to 674.000 units, while sedans sales decline for the second consecutive month at -7,3% to 840.000 sales and MPVs lose volume for the fourth month in a row at -15% to 153.000. New Engergy vehicle sales improved 7,9% to 34.300 units, as EV sales gained 19% to 28.500 units but PHEVs plunged 27% to 5.800 sales. The share of domestic automakers dipped below 42% for the first time since last August as they benefitted the most from the tax cut on small vehicles.
Shock and horror at the top of the European car sales ranking: in March 2017 the Volkswagen Golf is not the best selling car in Europe, for the first time since at least 2011 (our monthly data only goes back to 2012) but likely since March 2010. The Ford Fiesta leads the ranking despite being due for replacement by the next generation, which has already been revealed. This is the result of two factors: firstly the Fiesta is boosted by its strength in the UK market, where it’s traditionally been the best seller, and which is traditionally the largest market in Europe in March, and secondly, the Golf is struggling after its recent facelift with sales down 18%, due to increased choice of in-house crossover alternatives with the new generation Tiguan and Seat Ateca. Still, this won’t be the beginning of the end of Golf domination, expect the model to continue to lead the charts for the rest of the year as it usually does. The Volkswagen Polo is third again, which means it outsells the Renault Clio for the first time since last October. For the second month in a row the Nissan Qashqai is the best selling crossover in Europe, also helped by its popularity in the UK where it’s produced. [Read more…]
After a stable January, and a promising 20,2% gain in February 2017, March car sales in China are back to modest growth with a 2,9% increase to just over 2 million units. To put that small year-on-year growth into perspective: March 2012 sales just topped the 1 million units, so the market has doubled in 5 years time. In that light, a 3% improvement is quite a slowdown. Then again, first quarter sales are up 6% to 5,78 million and that’s on par with expectations, as sales growth was expected to slow down into the single digits after the tax increase on cars with engines of 1,6 liters or smaller, which made up over 70% of total sales last year. The Seasonally Adjusted Annualized selling Rate stands at 23,5 million in March. SUVs and crossovers are the main (and only) winners in March with sales up 20% to 832.300 units, while sedans surprisingly show a loss of 4,9% to 990.200 sales (first quarter sales are up just 0,8%), and MPVs lose volume for the third month in a row at -15% to 199.300. The central government cut EV subsidies last January but when sales plummeted to almost a halt that month, the subsidies were quickly reinstated, and as a result Sales of New Energy vehicles (EVs and PHEVs) jumped 36% in March to 25.342 EVs and 5.778 PHEVs, but the Q1 figure is still down 4,7% to 44.333 EVs and 11.596 PHEVs. After domestic brands broke a new record share of 46,5% in February, foreign automakers struck back in March with their locally produced models as the share of the domestics dropped to 43,6%. [Read more…]
After discussing European car sales for February 2017 by brand, let’s check out what the model ranking looks like in the second month of 2017. Traditional leader Volkswagen Golf continues its double digit decline after a stable January. Besides its facelift, which still has to pick up steam, the Golf is hurt by increased competition from the Opel/Vauxhall Astra and Renault Megane, but also by increased internal competition from the new Tiguan and Seat Ateca. The Renault Clio continues to improve and reclaims the 2nd spot it held in 2016, ahead of the VW Polo and Ford Fiesta, two models that are due to be replaced this year. For the first time since last September the Nissan Qashqai is the best selling crossover in Europe again, and for the first time since last August there’s only one crossover in the top-10. The Fiat Panda hits its highest ranking in 7 years with a 6th place, ahead of the Opel/Vauxhall Corsa and Peugeot 208. The Astra is down into 9th place despite still growing almost 10%, and it remains the #2 compact car ahead of the Skoda Octavia. The Volkswagen Tiguan is out of the top-10 for the first time since last July despite being the fastest growing model in the top-25. [Read more…]
After a stable January, Chinese car sales rise a promising 20,2% again in February 2017. This is a result of the Chinese New Year festivities, which alternate between January and February each year, so it’s better to look at combined figures of these two months before drawing conclusions about the strength of the Chinese car market. Thanks to 1,59 million sales in February, combined volume for the first two months of the year is up 7,6% to 3,76 million. This is still stronger than most analysts had predicted, as expectations for the first quarter of 2017 were in the low single digits due to the rise on sales tax on vehicles with small engines. The Seasonally Adjusted Annualized selling Rate of 22,68 million is the lowest it’s been since last July, but still significantly up 12% from the 20,25 million of February 2016. SUVs and crossovers are unsurprisingly the main winners with sales up 36,9% to 644.750 units in February (first 2 months: +18,9% to 1.496.712), while sedans gain 15,3% to 772.555 sales (first 2 months: +4,2% to 1.857.478) and MPVs lose volume for the second month in a row at -3,9% to 167.076 (first 2 months: -10,2% to 393.533). Sales of New Energy vehicles (EVs and PHEVs) jumped 30% in February, following a 74% decline in January when electric car subsidies were reduced 20%. This month, domestic brands also reach a new record share of 46,5% in February, breaking the previous high of 45,4% last December. For the first two months combined, domestics have a 44,4% share of their home market, the highest it’s ever been at this stage of the year. [Read more…]
After discussing European car sales for January 2017 by brand, let’s check out what the model ranking looks like in the first month of 2017. The leader Volkswagen Golf has stabilized its decline and stays firmly in control, no surprises there. Behind it, the three subcompact cars are within 1.400 units of each other with the Ford Fiesta still ahead of the Renault Clio while the Volkswagen Polo is in fourth place this year. VW makes it 3 models in the top-5 thanks to the Tiguan, which is only 3.000 units off the #2 spot, the closest any crossover has ever been. The Opel/Vauxhall Astra is in 6th place ahead of the Peugeot 208, while the Nissan Qashqai remains the #2 crossover in Europe with its best January ever. That leaves the Opel/Vauxhall Corsa and Skoda Octavia to round up the top-10. [Read more…]
The Chinese car market was down 0,6% in January, which is actually surprisingly strong if you consider these two factors: January had five fewer selling days than in 2016 because of the timing of the weeklong Lunar New Year holiday, and the expected impact of the tax increase on cars with engines of 1,6 liters or less. These cars had received a tax cut from 10% to 5% since Q4 of 2015, which was increased to 7,5% in January before a next step back to 10% in 2018. Considering 72% of sales during this period were cars that qualified for the tax cut, the increase was expected to have a dimming effect on the market in the first quarter of this year. In that light, half a percent loss is not representative for the rest of the year, and doomsday thinkers will have to wait until February results before we can draw any conclusions about a slowing of demand in the worlds largest and fastest growing car markets. The Seasonally Adjusted Annualized selling Rate of 25,8 million is a fair indication the market is still healthy as it’s still 1,6 million higher than January last year. A total of 2,17 million locally produced passenger cars were sold in China in January, still the second best ever January by a large margin. Crossover and SUV sales were of course the strongest segment with 11% growth on last year to almost 881.000 units, while sedans lost 3% of their volume to 1,08 million sales. MPVs, which had shown steady growth until recently, decline a shocking 21% to just over 206.000 sales. Local brands had a 42,8% share of the market, which is lower than January last year and lower than December, but still higher than the 2016 full year figure. [Read more…]
As predicted last year, market leader Volkswagen Golf drops below half a million sales in 2016, under increased pressure from the Opel/Vauxhall Astra (+29,8% in 6th place) and Renault Megane (+20,4% in 25th place but in the December top-7). The Ford Fiesta loses the second place it held in 6 of the last 7 years as it prepares for a new generation. That means the Renault Clio is the new #2 and the Volkswagen Polo is the second VW on the podium. The Opel/Vauxhall Corsa and Peugeot 208 make it five subcompact cars in the top-7. The Nissan Qashqai celebrates a 7th consecutive year of 200.000+ sales and the 9th year as Europe’s best selling crossover/SUV. It is however being challenged for that title by both the Renault Captur, entering the top-10 for the first time, and the Volkswagen Tiguan, up 20% to #18 but in the top-10 for the last 5 months of the year. The Ford Focus and Volkswagen Passat drop out of the top-10. Even though it’s by no means the freshest model in its segment, the Toyota Yaris has enjoyed 3 years of stable growth and moves back up one more place into 14th. After being outsold by its sibling Fiat 500 for 3 years, the Fiat Panda hits back to enter the top-15 again. [Read more…]
After discussing European car sales for December 2016 by brand, let’s check out what the model ranking looks like in the last month of 2016. Renault amazingly places 3 models in the top-7, with the Clio, Captur and Megane, all showing double digit improvement. Volkswagen managed this same feat in August (when it had 3 models in the top-6) and October with the Golf, Polo and Tiguan, but for the French brand this is a much more unusual performance. In its fourth year, the Captur just keeps improving even without any updates, while the Clio had its best December since 2010 thanks to a minor facelift and the Megane has its second-best month in 4,5 years after last June, now that the new generation is picking up steam including the station wagon version. As a result, the Megane is not that far behind its rival Opel/Vauxhall Astra, hinting at an interesting battle between these two in 2017, a battle which will undoubtedly hurt the segment (and total market) leader VW Golf. The Volkswagen Tiguan makes it five top-10 finishes in a row, of which it outsold its rival Nissan Qashqai four times.
The Opel/Vauxhall Corsa drops out of the top-10 for the first time in 16 months with a 13th place, its lowest ranking in at least a decade. The Peugeot 2008 (#16) keeps improving since its facelift and stays well ahead of the Opel/Vauxhall Mokka (#24), which feels the Dacia Duster (#25) breathing down its neck. The Peugeot 308 barely holds on to a top-20 position but its 51% loss looks worse than it is. [Read more…]