Imagine you’re a car company on the brink. There was a time that you produced some great cars, but that was decades ago, so no one really remembers that. So you decide that you need to be bold, and rather than build another “me too” hatchback you design a bold mainstream crossover will put your name back on the map. Hell, you’re desperate for success, so you even decide to resurrect the nameplate from the most-loved sports car from your past. And since you’re already started copying to ensure the new model’s success, you figure “ah, what the hell, I should crib parts of the car’s styling from a car renowned for its looks”. You do some quick research into the most frequently Googled car name and you come up with the perfect inspiration!
It’s that time of the year again: everybody who’s somebody in the automotive industry can be found within just a few relatively small show floors at the Geneva Convention Center, where the cars are the real stars. The Geneva International Motor Show, as it’s officially called, is packed with new releases and world premieres every year and the 87th edition is no different. Of course CarSalesBase.com is there too to feel the pulse of the industry and to get an idea of what’s going to be a hit and what’s going to flop. And as you’ve become used to from us, we have an opinion on the lastest launches and would like to know yours too. Which cars stir our senses, which ones need to go back to the drawing board and which are just plain mweh?
It’s always to see a brand with such a great heritage make a comeback, even if most car buyers may not even remember it, let alone have ever seen an Alpine in real life. Sure, in this segment brand value plays a great factor, but so does design and performance. The former is well taken care of in my opinion, the retro design with modern touches actually works on the A110. Performance promises to tick all the boxes as well thanks to its lightweight aluminium construction and 252hp on 1080kg is pretty impressive. Better than a Cayman? Hard to say, but at least it’s different. And I mean that in a good way.
I agree with Bart – it’s great to see Alpine make a comeback and challenge the Germano-Italian dominance of the segment. It looks great, and sports a great power-to-weight ratio thanks to its lightweight construction. In essence – I can’t imagine how this car could have turned out any better. But still I’m worried – many have tried and failed to provide a genuine challenge the Boxster/Cayman duo, and I’m afraid that no matter how good the A110 is, it’s not good enough to differentiate itself from the also-rans like the Alfa-Romeo 4C and Lotus Evora.