Sales of Exotic cars have all but come to a halt in the last quarter of 2015. Sales were up 5% in the first half of the year, but then the fortunes changed: -13% in Q3 and a worrying -44% in Q4, leading to a full year total of 18,277 sales, down 16.6% on 2014. The pain in the last quarter is shared by all brands, but even for the full year there’s only one brand that shows volume growth, plus one limited edition sports car. Perhaps the slowdown is due to the fact that the two best selling brands in the exotic car segment are introducing their first SUV in 2016. [Read more…]
US sales 2015 Q1-Q3 Exotics segment
Sales in the Exotic segment fell by 13% in the third quarter of the year, on the surface a dramatic reversal of fortunes for a segment in which sales were up 5% in the first half of the year. However, upon clearer inspection this fall is driven mostly by a 17% drop in sales for the Maserati brand, whose models account for well over half of sales in the segment. [Read more…]
US sales 2015 first half Exotics segment
The Exotics segment grew by 5% compared to the first half of 2014, roughly in line with the whole industry. The problem with the headline figure is that it encompasses the whole of the Maserati brand, none of which are arguably exotic, but end up here because Maserati is the largest brand that does not break out their sales in the US.
So, excluding Maserati, the largest Exotic brand remains Bentley with over 1,200 sales in H1 2015 – even the 8% fall year-on-year was not bad for what is arguably a rather aged line-up by now. Still, it is reasonable to expect the sales figure to shoot up like crazy in a year or so when the Beluga… sorry, Bentayga goes on sale. For now, though, the brand was almost caught in sales terms by Ferrari, which is on course to go even better than its 2014 record of over 2,000 units sold in one year. The prancing horse is certainly doing better in the US than its main rival Lamborghini, who recorded less than half as many sales and lies in 5th despite a healthy 11% growth following the introduction of the Huracan. [Read more…]