Sales of exotic cars in Europe are down sharply in the first half of 2015. The segment was flat in 2014, but lost 15% of its volume this year. Please note that I’ve decided to no longer classify the BMW i8 as an exotic car, and have moved it to the large sports car class, as it competes more directly against the Porsche 911, Jaguar F-type and Mercedes-AMG GT. That means the Bentley Continental GT continues where it finished 2014: on top of the exotic car segment, thanks to sales down just 6%. Its closest competitor the Ferrari 458 Italia is down 29% as its replacement has already been revealed: the Ferrari 488 GTB. We now find the Lamborghini Huracan in third place with sales up tenfold on its introduction year. The Huracan still sells just over half of the volume of the 458, but that’s the closest it or its predecessor the Gallardo have ever been to the Ferrari 360, F430 or 458 Italia. The freshness of the Huracan and the model changeover at Ferrari are to be credited for this, but also the Huracan’s softer, less polarizing design. Although I still think Lamborghini’s are supposed to have extreme design, it’s what makes the brand stand out from Ferrari. [Read more…]
It’s happened. As predicted, the BMW i8 sweeps the exotic car segment, knocking down the previous leaders Bentley Continental GT and Ferrari 458 Italia off the top spot with a 37% share of the segment. In its introduction year, the i8 already managed to climb onto the podium, not far behind the 458, and its sales in the last few months of 2014 already indicated that the Plug-In Hybrid BMW sports car would be ultra-dominant this year.
With an average of 250 units a month in Q1, and with sales restricted by supply, BMW could easily sell more than 2.000 units this year, something no exotic has achieved since the Continental GT and the Ferrari F430 did so in 2008. [Read more…]
Sales of exotic cars in Europe have accelerated their growth curve in the fourth quarter, and almost all of that growth can be attributed to a single model: the BMW i8. The i8 was already the best selling exotic car in the third quarter, but in Q4 its sales shifted up another gear, as BMW’s Plug-In electric hybrid took a commanding 41,6% share of the segment with 612 sales. As a result, the i8 has come within 150 units of the Ferrari 458 Italia in the full-year ranking, even though customer deliveries didn’t officially start until June. In 2015, look for the i8 in first position of the segment from day one.
This would push the Bentley Continental and the 458 Italia down into second and third place after these two models have controlled this segment for the past three years. And while the Ferrari threatened the Bentley as the 458 Speciale was the hottest product in the first half of 2014, its sales have started to thaw in the second half, when rumors of the 2016 launch of its replacement started to surface. That model, the 488 GTB is due in 2016 and will be Ferrari’s second turbocharged sports car after the recent California T. [Read more…]