The midsized premium SUV segment is one of the fastest growing in Europe, with sales up 29% in 2016 compared to an overall market up 6,2%. All remaining models improve their sales and 9 out of the top-10 set new sales records, but Mercedes-Benz and the British brands are the biggest winners this year. Still, the Volvo XC60 holds on to its segment lead and scores a record volume for the third year in a row, even though it’s the oldest model in the segment and about to be replaced in 2017. Sales of the Swedish model were up 20% in Q4, perhaps because some prospective buyers for a V70 or XC70 found these to be out of production. The new #2 of the segment is the Mercedes-Benz GLC, more than doubling the sales record of its predecessor GLK, whose design just didn’t vibe with customers in this segment. Needless to say this is also the highest position the brand has ever finished in this segment. The GLC (which includes the Coupe version) will be aiming for a top spot in 2017 as Volvo may lose some sales during the changeover to the new generation XC60, but there will be competition from the all-new Audi Q5, which had held on to its 2nd place until November and lost out by just 83 sales.
Sales of midsized premium SUVs in Europe keep growing even faster, at +44% in Q3, bringing the year-to-date tally for the first three quarters to +31%. None of the remaining nameplates has clocked a loss, but five out of ten show only single-digit gains, as over 40% of the segment growth can be attributed to a single brand: Mercedes-Benz. After years of slow sales due to a product that didn’t match the preferences of most buyers (the GLK), the German brand is now playing catch-up with the new GLC and GLC Coupe, immediately storming to third place of the segment. Ahead of the GLC are two elderly models, both about 8 years old already but still selling well in the final stages of their life cycle. The Volvo XC60 grows just 3% which means it loses about 4,5 percentage points of share, and the Audi Q5 improves 5% and loses 3,6 percentage points, but climbs back onto the podium after being relegated to 4th place in the first half of the year. [Read more…]
The midsized premium SUV segment in Europe enjoys hot demand with sales up 25% in the first half of 2016. This is a result of renewed models and the introduction of new players to the segment, but while most premium segments are dominated by the Germans, amazingly the leader of the midsized premium crossover class is an already 8-year old Swede! The Volvo XC60 shows flat sales and therefore loses a big chunk of share compared to last year, but its lead was big enough to hold on to the pole position. Behind it, there’s a fierce three-way battle for 2nd place between the Range Rover Evoque, freshly facelifted and segment leader in Q1, the Mercedes-Benz GLC, all-new and ready to take control of the segment, something its predecessor GLK never achieved, and the Audi Q5, just as old as the Volvo but #2 of the segment in Q2. The Volvo is likely to hang on to the lead and the GLC will leapfrog the Evoque by the next quarter for sure, but for the rest of this top-4….. The Audi’s strength is amazing and I almost can’t believe it could still outsell the completely fresh and great-looking Mercedes, but that’s exactly what it’s done in the second quarter and remains a force to be reckoned with. [Read more…]
Midsized premium SUVs in Europe are booming with an increase of 25% in the first quarter of 2016, as Mercedes-Benz finally decided to bring a competitive product to the segment and a handful of older models are surprisingly stable. That hasn’t kept the Range Rover Evoque from reclaiming the lead of the segment ahead of the Volvo XC60. The Evoque has just been facelifted and benefits with a 15% increase of sales. It likely won’t hold on to that lead until the year, as sales of the model are heavily skewed towards March as a result of its popularity in the UK market. It’s surprising to see the XC60, basically an 8-year old model (facelifted in 2014), that still manages to outsell a hot and fresh new rival. I think the Mercedes-Benz GLC will lead the segment by the end of December, and that would be a first for the brand in this segment, as the GLK has never been able to keep up with its rivals.[Read more…]
The Premium Mid-sized SUV segment grew by 38% in 2015 to 362.817 vehicles, adding more than 100.000 sales to its 2014 volume, with only one remaining model losing volume and eight setting new volume records as luxury buyers are shifting away from sedans to crossovers. The segment leader Cadillac SRX breaks its volume record in the 13th and last full year of the nameplate that spans two generations. Cadillac’s best selling model will be replaced by the XT5 in 2016, and the brand surely hopes to continue the upward trend.The Audi Q5 has been on the market for 7 years now, and has managed to improve its sales volume in each of those years, making 2015 the best year so far for the model, helping it move past the Acura RDX into the segment #2 spot. Similarly, the RDX also has shown volume growth for six consecutive years and scores its highest volume ever.
The premium midsized SUV segment in Europe was red-hot in 2015, growing 25% to 366.008 sales as all remaining nameplates but one show volume improvements and two newcomers have stormed up the charts. After flamboyantly taking control of the segment last year, the Volvo XC60 consolidates its leadership by growing only slightly slower than the rest of the segment and blasting past last-year’s record sales for the already 7-year old model. The XC60 has grown by 67% in two years time thanks to its facelift and the introduction of new, four-cylinder engines. The Audi Q5, just as old as the XC60, improves its sales for the third consecutive year, albeit by a more modest 6%. That means the Q5 still increases the gap to the #3 Range Rover Evoque, as that model is up by just 2% as customers were waiting for the facelifted version to arrive in showrooms. When that happened, the Evoque was up 11% in Q4.
The Premium Mid-sized SUV segment grew by 33% over the first three quarters of 2015, and an impressive 48% in Q3.
Sales of premium midsized SUVs in Europe slow down their impressive growth rate in Q3, with sales up 13% for the quarter, compared to 29% in the first half of 2015. This means the segment has already added over 50.000 units of volume so far this year. Much of this growth comes from new entrants to the segment, but also from the segment leader this year: the Volvo XC60. With an increase of 29% and almost 13.000 added sales, the XC60 looks unbeatable for the rest of the year , even though the Audi Q5 outsold it in August and was only 1.000 units behind in the third quarter.
The Range Rover Evoque has suddenly lost a third of its volume in Q3, after gaining 11% in the first half. The Evoque will be facelifted slightly, without much changes to its exterior design, and the addition of a convertible won’t make much of an impact sales-wise, as our readers agreed in the poll. [Read more…]
The Premium Midsize SUV segment grew by 26%, less than the smaller, Compact segment but faster than the Premium Large SUV one. The main driver of this growth has been the introduction of new models such as the Lexus NX, Lincoln MKC and BMW X4, though most existing models also experienced a healthy growth rate. With the new Mercedes-Benz GLK about to go on sale, and the new Audi Q5 and Cadillac SRX just around the corner, all signs point to growth in this segment continuing for a while yet.
The Premium Midsized SUV segment in Europe continues its surge, with sales up 29% in the first half of 2015, boosted by new introductions to the segment, but also continued strength of the existing models, as only 2 SUVs show year-over-year declines (not including the discontinued Land Rover Freelander). The Volvo XC60 confirms it is now the new leader of the segment, with sales up 31% on last year. The XC60 has really been boosted by its facelift and engine updates last year, as it enjoyed record sales in 2014, and is set to do even better this year. As I predicted in the Q1 segment analysis, the Audi Q5 reclaims second place from the Range Rover Evoque. The Evoque will be updated later this year, and a convertible version will be added, although I doubt that will add a lot of volume to the model. A new generation Q5 should arrive next year, but Audi hasn’t yet confirmed this. [Read more…]