Sales of large premium SUVs in Europe are up 25% in the first three quarters of 2016, significantly faster than the overall market at +7,5%, and at double the rate of growth in the US, where this segment grows 13%. However, in Europe this segment takes only 1,9% of total market volume, compared to 3,4% in the United States. The podium remains unchanged from the first half of the year, with the BMW X5 still in the lead, ahead of the two newest entries in the top-10: Volvo XC90 and Audi Q7, unable to fight for the lead despite being much fresher than the X5. In fact, the Mercedes-Benz GLE also outsold them both in Q3 and moves into fourth place year-to-date, passing the Range Rover Sport. The entire top-4 of the segment is available with a plug-in hybrid option, which has helped popularity of the segment as a whole.
The large premium SUV segment is one of the fastest growing in Europe, with sales up a booming 31% in the first half of 2016, a figure only beaten by the mainstream large MPV segment. And like that segment, this is a direct result of the renewal of a few key players: two thirds of the segment growth can be attributed to just two models: the Volvo XC90 and Audi Q7. These two redesigned SUVs are still unable to knock the ruling leader BMW X5 off its throne, despite losing a big chunk of the segment share with sales flat at just +2%. The two newcomers take the bottom steps of the podium but will surely attempt another coup in the second half of the year. The Range Rover Sport also has stable sales but is relegated to fourth place ahead of the Mercedes-Benz GLE, the facelifted and renamed M-Class. Behind these five theres a wide gap to the second tier of the segment, led by the aging Volkswagen Touareg ahead of its platform sibling Porsche Cayenne, both losing double digit volume in the first half of the year.
Sales of premium large SUVs in Europe are up by more than a third in Q1 of 2016, boosted by the thunderous arrival of two renewed models which will fight for podium positions the rest of the year and may even threaten the leader of the segment. For now, the BMW X5 holds on to its title despite sales stable at +1%. Behind it, the new generation Volvo XC90 surges to the #2 spot after already outselling the X5 in February. In third place we find another newcomer, the Audi Q7 which led the segment in January and will continue to challenge both the Volvo and the BMW for the rest of the year. Especially the plug-in hybrid versions of these three SUVs have quickly gained popularity, and that may help the Mercedes-Benz GLE move past the Range Rover Sport this year as well.[Read more…]
Sales of premium large SUVs has risen sharply in 2015 at +27% to 242.863 sales, the best figure since 2008 and only the sixth time this segment tops 200.000 units, after the 2004-2008 stint. For the sixth time in the eight years the BMW X5 is the leader of the segment, although it loses 4,3 percentage points of share as it is up by just a single unit last year. However, the X5 was so dominant in 2014 that it still has an advantage of almost 10.000 units to the #2 in 2015. The Range Rover Sport in up 10% and holds on to its second place, while the Volkswagen Touareg benefits from an increase of 24% and the name change of the Mercedes-Benz M-Class to GLE, and climbs onto the segment podium. When calculated together, the GLE and M-Class would still be ahead of the Touareg.
Sales of premium large SUVs in Europe continue to boom, as the segment grew by an impressive 38% in Q3 and +18% year-to-date, helped by a number of model changeovers and continued popularity of existing models. While the leader of the segment BMW X5 loses some market share, it remains unchallenged this year, as it adds over 2.500 units to its lead over the #2 Range Rover Sport. The Volkswagen Touareg has an impressive quarter as it consolidates its third place, outselling its corporate sibling Porsche Cayenne by more than 1.700 units. Meanwhile, the Mercedes-Benz M-Class loses another position as it is being facelifed and renamed Mercedes-Benz GLE, which makes its first appearance in the ranking at #14 at just one month of sales.
However, by the end of the year these last three models are in danger of losing out to the surging Audi Q7, whose new generation scored an impressive 2nd place in Q3 and if it continues like this, the Q7 will take the bottom spot of the segment podium for 2015. That also means the Q7 leaves the Volvo XC90 far behind, taking a 3.200 unit advantage in the last three months alone. [Read more…]