The premium large car segment in Europe continues its slow but steady decline, with sales down 5% in the first half of 2015, after a 3% drop in Q1. After the Mercedes-Benz E-Class led the segment in 2014, the BMW 5-series took control in the first three months of 2015, but in the following quarter, both were being outsold by the Audi A6, and by a vast margin.
Year-to-date the A6, which has been facelifted earlier this year, is now ahead of its two main rivals with a 3.500 and 4.500 units lead respectively, thanks to being the freshest of the threesome. Both the 5-series and the E-Class have been facelifted in 2013, the former only slightly and the latter received major updates and will be fully renewed next year. The 5-series won’t be replaced until 2017. If the A6 manages to hold on to its top position, which I think it will, it will be the first time since 2007 it will top the class, and also the first time for the current generation. The E-Class outsold the 5-series in May and June, so the full-year top-3 is likely to be in this order: A6, E-Class, 5-series. [Read more…]